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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Easy Facebook - Thryft
Michael Miller | Que Pub

Easy Facebook

$12.90 $4.90 62% off

Goodreads rating: 2.0

$12.90 $4.90 62% off

87% off est. retail

In stock: Like New

If you're new to the world of social media and the idea of diving into Facebook feels overwhelming, "Easy Facebook" could be your life-saver. With its step-by-step, fully illustrated instructions, this book eliminates the intimidation factor. It handholds you through each task, from creating an account to managing privacy. It's like having a friend by your side as you join the digital social sphere.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals
Bacal, William Brooks  | Mcgraw Hill

The Complete Book of Perfect Phrases for High-Performing Sales Professionals

$21.90

Goodreads rating: 4.0

$21.90

63% off est. retail

In stock: Well Read

If you're aiming to refine your sales pitch, enhance customer interactions, or elevate your selling skills to a high-performing level, this book is like having a coach in your corner. It’s brimming with practical, polished phrases that can help you navigate through complex sales scenarios with confidence and effectiveness. It's designed to be your go-to guide for communication excellence in sales.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

$10.90 $5.90 46% off

Goodreads rating: 3.41

$10.90 $5.90 46% off

In stock: Very Good

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

$8.90 $3.90 56% off

Goodreads rating: 3.17

$8.90 $3.90 56% off

87% off est. retail

In stock: Well Read

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

$11.90 $3.90 67% off

Goodreads rating: 3.0

$11.90 $3.90 67% off

90% off est. retail

In stock: Very Good

Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$5.90 $3.90 34% off

Goodreads rating: 3.85

$5.90 $3.90 34% off

95% off est. retail

In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

$5.90 $3.90 34% off

Goodreads rating: 5.0

$5.90 $3.90 34% off

81% off est. retail

In stock: Well Read

This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
Methodology for Creating Business Knowledge - Thryft
Björn Bjerke, Ingeman Arbnor  | Sage Publications, Inc

Methodology for Creating Business Knowledge

$19.90 $5.90 70% off

Goodreads rating: 3.0

$19.90 $5.90 70% off

96% off est. retail

In stock: Well Read

"Methodology for Creating Business Knowledge" is a valuable guide for business and social science research students, providing a clear overview of different methodological approaches for understanding complex business problems. The authors discuss in detail the analytical, systems and actor approaches and the techniques employed for collecting data, measurement and controlling reliability, which help students refine their methodology skills. The book's emphasis on historical studies, case studies, and language development make it an ideal resource for research investigations, making it well-suited for research students in business and the social sciences.
The Complete Idiot's Guide to Terrific Business Writing
New
Marcia Layton Turner | Alpha

The Complete Idiot's Guide to Terrific Business Writing

$9.90

Goodreads rating: 4.0

$9.90

In stock: Very Good

Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
Who's Running Your Career?: Creating Stable Work in Unstable Times - Thryft

Who's Running Your Career?: Creating Stable Work in Unstable Times

$11.90 $3.90 67% off

$11.90 $3.90 67% off

83% off est. retail

In stock: Very Good

This book could be a good read for someone who is feeling uncertain or anxious about their career path. It offers valuable insights and practical strategies for navigating through the constantly changing job market. With the author's expertise in workforce trends, readers can learn how to anticipate and adapt to industry shifts, ultimately empowering them to take control of their career and create stability in an unstable world.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

$8.90 $3.90 56% off

Goodreads rating: 3.92

$8.90 $3.90 56% off

95% off est. retail

In stock: Well Read

"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Carmine Gallo | Mcgraw Hill

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

$11.90

Goodreads rating: 4.07

$11.90

70% off est. retail

In stock: Like New

This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

$13.90 $3.90 72% off

Goodreads rating: 4.17

$13.90 $3.90 72% off

95% off est. retail

In stock: Well Read

This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
Responses to Change: Helping People Make Transitions - Thryft
Kerry Bunker, Center for Creative Leadership (CCL)  | Pfeiffer

Responses to Change: Helping People Make Transitions

$9.90 $3.90 61% off

Goodreads rating: 3.75

$9.90 $3.90 61% off

82% off est. retail

In stock: Very Good

If you're a leader amidst organizational change, this book is a valuable resource. It offers a practical guide to understanding your team's varied responses to disruptions. By identifying the four patterns—entrenched, overwhelmed, poser, or learner—the book equips you with the knowledge to tailor your support and intervention, helping both your team and yourself adapt and thrive. This is particularly pivotal in the dynamic climates of modern industry where agility and responsive leadership are key to success.
How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison | Wiley

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

$18.90 $3.90 79% off

Goodreads rating: 3.64

$18.90 $3.90 79% off

95% off est. retail

In stock: Very Good

This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

$30.90 $12.90 58% off

Goodreads rating: 4.15

$30.90 $12.90 58% off

88% off est. retail

In stock: Like New

If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
Leil Lowndes | Contemporary Books

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

$11.90 $9.90 17% off

Goodreads rating: 3.71

$11.90 $9.90 17% off

67% off est. retail

In stock: Very Good

If social interaction feels like a puzzle to you, "How to Talk to Anyone" could be the missing piece. Leil Lowndes has condensed her vast experience into 92 actionable tricks that are simple yet transformative, offering you a clear path from awkward silence to captivating conversation. Whether you're climbing the career ladder, seeking to make a lasting impression, or just want to feel more at ease at social events, this book might just be the tool you've been looking for.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

$33.90 $8.90 74% off

Goodreads rating: 2.44

$33.90 $8.90 74% off

93% off est. retail

In stock: Very Good

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

$9.90 $3.90 61% off

Goodreads rating: 2.87

$9.90 $3.90 61% off

88% off est. retail

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

$18.81 $5.90 69% off

Goodreads rating: 0.0

$18.81 $5.90 69% off

In stock: Very Good

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Executive Deskbook - Thryft
Auren Uris | Van Nostrand Reinhold Company

Executive Deskbook

$7.90 $3.90 51% off

Goodreads rating: 5.0

$7.90 $3.90 51% off

80% off est. retail

In stock: Very Good

For professionals seeking effective management strategies.
Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life
William Isaacs, Peter M. Senge  | Currency

Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life

$14.90

Goodreads rating: 4.05

$14.90

In stock: Very Good

Recommendation: - This book is a must-read for anyone who wants to improve their communication skills in order to build successful partnerships and collaborations. It provides practical guidelines and insights on how to engage in honest and effective dialogue, which is crucial for resolving conflicts and fostering understanding. With its focus on the art of thinking together, this book will transform the way you approach conversations and help you navigate complex relationships with ease.
The CEO Of You - Chief Engergizing Officer Your Own Uniqueness - Thryft
Marsha Petrie Sue | Communicating Results Pr

The CEO Of You - Chief Engergizing Officer Your Own Uniqueness

$7.90 $3.90 51% off

Goodreads rating: 3.8

$7.90 $3.90 51% off

In stock: Very Good

This book is a powerful guide to unlocking your true potential and taking charge of your life. With practical advice and step-by-step strategies, it will help you become a master communicator, a resilient problem-solver, and a time management expert. By embracing your uniqueness and unleashing your inner CEO, you can achieve unprecedented success in all areas of your life. Plus, a portion of the proceeds go to a worthy cause, making it a win-win read. Get ready to transform into the Chief Energizing Officer of your own life!
Chambers Desktop Guides: Writing for the Web - Thryft
Susannah Ross, Chambers  | Chambers Harrap Pub Ltd

Chambers Desktop Guides: Writing for the Web

$4.90 $3.90 20% off

Goodreads rating: 3.57

$4.90 $3.90 20% off

87% off est. retail

In stock: Well Read

This book is a must-read for anyone looking to improve their web content writing, offering practical advice on language and content organization. The book is full of helpful tips and illustrations, providing clear explanations and examples that make it easy to apply the concepts to your own writing. Overall, readers will find this book to be an invaluable resource for creating user-friendly web content that both engages and informs visitors.
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

$10.90 $4.90 55% off

Goodreads rating: 3.75

$10.90 $4.90 55% off

89% off est. retail

In stock: Well Read

If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

$10.90 $3.90 64% off

Goodreads rating: 4.13

$10.90 $3.90 64% off

87% off est. retail

In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

$10.90 $4.90 55% off

Goodreads rating: 3.93

$10.90 $4.90 55% off

86% off est. retail

In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

$38.90

Goodreads rating: 4.02

$38.90

In stock: Very Good

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller  | Prentice Hall Direct

Speaker's Lifetime Library

$9.90 $8.90 10% off

Goodreads rating: 4.0

$9.90 $8.90 10% off

89% off est. retail

In stock: Very Good

Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

$8.90 $3.90 56% off

Goodreads rating: 3.5

$8.90 $3.90 56% off

82% off est. retail

In stock: Well Read

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

$40.90 $32.90 20% off

Goodreads rating: 3.08

$40.90 $32.90 20% off

In stock: Very Good

If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft
Omar Periu | Omar Periu International, Inc.

The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings

$7.90 $3.90 51% off

Goodreads rating: 3.0

$7.90 $3.90 51% off

In stock: Very Good

This book is perfect for anyone who finds themselves leading or participating in meetings on a regular basis. The unique and distinctive feature of this book is its practical tips and strategies for conducting time-effective meetings, as well as how to speak confidently and inspire any audience. Users will appreciate the straightforward and easy-to-implement advice that can significantly improve their communication skills.
Webster's Guide to Business Correspondence - Thryft

Webster's Guide to Business Correspondence

$7.90 $3.90 51% off

$7.90 $3.90 51% off

In stock: Well Read

Recommended for business professionals seeking writing expertise. Include examples.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

$9.90 $3.90 61% off

Goodreads rating: 4.18

$9.90 $3.90 61% off

90% off est. retail

In stock: Well Read

This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Branding - The Power Of Market Identity - Thryft
David E. Carter | Watson-guptill Pubns

Branding - The Power Of Market Identity

$7.90 $3.90 51% off

Goodreads rating: 3.78

$7.90 $3.90 51% off

93% off est. retail

In stock: Very Good

This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
Joe W. Forehand, George Kohlrieser  | Jossey-bass

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

$5.90 $4.90 17% off

Goodreads rating: 4.07

$5.90 $4.90 17% off

90% off est. retail

In stock: Well Read

If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

$10.90 $5.90 46% off

Goodreads rating: 3.33

$10.90 $5.90 46% off

79% off est. retail

In stock: Very Good

If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

$9.90 $7.90 20% off

Goodreads rating: 4.0

$9.90 $7.90 20% off

89% off est. retail

In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston  | Chartwell House

Graphic Design Source Book

$7.90 $3.90 51% off

Goodreads rating: 3.0

$7.90 $3.90 51% off

92% off est. retail

In stock: Very Good

The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

$6.90 $3.90 43% off

Goodreads rating: 3.67

$6.90 $3.90 43% off

96% off est. retail

In stock: Very Good

This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Haldane's Best Answers to Tough Interview Questions
Bernard Haldane | Impact Publications

Haldane's Best Answers to Tough Interview Questions

$13.90

Goodreads rating: 3.0

$13.90

In stock: Very Good

If interviews make you nervous, Haldane's book might offer the guidance you need. It's filled with strategic answers that can help you present your best self to potential employers. This book doesn't just tell you what to say; it helps you understand the ‘why’ behind the answers, making you more authentic and convincing.
Public Relations Writing : An Issue Driven Behavioral Approach - Thryft
Doris Derelian, Kerry Tucker, Donna Rouner  | Prentice Hall

Public Relations Writing : An Issue Driven Behavioral Approach

$21.90 $6.90 68% off

Goodreads rating: 3.0

$21.90 $6.90 68% off

94% off est. retail

In stock: Very Good

If you want to understand how to create effective public relations tactics that can bring about a behavior change in the public, then this book is for you. It emphasizes the importance of using educational and behavioral principles to create communications that transfer the benefits of proposed actions to real-life situations. The book also considers the impact of new technologies on PR writing. It includes examples and case studies of successful PR campaigns, and provides guidance on writing for tactics beyond publicity.
Business Communications - Thryft
William C. Himstreet | Kent Pub. Co

Business Communications

$8.36 $3.90 53% off

Goodreads rating: 4.0

$8.36 $3.90 53% off

93% off est. retail

In stock: Very Good

This textbook is an essential guide for anyone looking to improve their communication skills in a business setting. From writing effective emails to giving presentations, this book covers it all. The revised edition includes updated examples and exercises, making it relevant for today's workplace. Users can expect to learn practical tips and techniques for effective communication that can help them advance in their careers.
Presenting - Thryft
Martin H. Manser | Harpercollins Reference Hbacks

Presenting

$9.90 $3.90 61% off

Goodreads rating: 3.84

$9.90 $3.90 61% off

72% off est. retail

In stock: Very Good

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how / Enjoy presenting and approach it with confidence / Assess your audience and their reactions / Prepare presentations for maximum impact / Use your voice and body to make your point / Use visual aids and handle questions
The Art of Business Communication: How to Use Pictures, Charts and Graphs to Make Your Message Stick
Graham Shaw | Pearson Business

The Art of Business Communication: How to Use Pictures, Charts and Graphs to Make Your Message Stick

$14.90 $9.90 34% off

Goodreads rating: 4.13

$14.90 $9.90 34% off

65% off est. retail

In stock: Very Good

Imagine presentations that captivate and resonate–that's what this book arms you with. Learning to harness visuals can transform your ability to share ideas and engage with your audience, be it in a boardroom or at a conference. This guide is invaluable for anyone seeking to enhance their communication skills with the power of imagery.
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft
David Philips | Kogan Page Business Books

Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media

$10.90 $3.90 64% off

Goodreads rating: 3.36

$10.90 $3.90 64% off

93% off est. retail

In stock: Well Read

This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

$8.90 $7.90 11% off

Goodreads rating: 3.61

$8.90 $7.90 11% off

In stock: Well Read

If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

$10.90 $3.90 64% off

Goodreads rating: 3.25

$10.90 $3.90 64% off

91% off est. retail

In stock: Well Read

If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$14.90 $9.90 34% off

Goodreads rating: 3.84

$14.90 $9.90 34% off

75% off est. retail

In stock: Very Good

If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

$5.90 $3.90 34% off

Goodreads rating: 4.0

$5.90 $3.90 34% off

91% off est. retail

In stock: Well Read

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.