Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Cross-Cultural Management in Work Organisations - Thryft
Ray French | Cipd - Kogan Page

Cross-Cultural Management in Work Organisations

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Goodreads rating: 3.5

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If you’re stepping into a role that demands managing teams across borders or if you're intrigued by the influence of culture in the corporate world, "Cross-Cultural Management in Work Organisations" offers a deep dive into navigating cultural nuances professionally. It unpacks how cultural factors shape workplace dynamics and decision-making, offering frameworks that could transform your approach to international collaboration. This isn't just theory; it’s practical insight wrapped in real-world examples, updated to address today’s global challenges.
Social Intelligence: The New Science of Success
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If you've ever felt a bit out of step during social interactions or keen to improve your ability to connect with others, Karl Albrecht's "Social Intelligence" could be your handbook. It's not just theory; this book is packed with anecdotes and practical strategies that could help you boost your own "social radar" and thrive in various personal and professional settings. Consider this your workout plan for the social muscles you never knew you had.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

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Goodreads rating: 3.29

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If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
The Art and Etiquette of Gift Giving - Thryft
Dawn Bryan | Bantam

The Art and Etiquette of Gift Giving

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Goodreads rating: 3.5

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This book could be a good read for someone who is interested in improving their gift-giving skills and wants to make a lasting impression on their loved ones, friends, or colleagues. The author provides valuable tips and insights into the dos and don'ts of gift-giving, including cultural customs and appropriate business gifts. Readers will appreciate the practical advice and thoughtful suggestions for choosing the perfect gift for any occasion.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

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Goodreads rating: 3.57

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Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

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Goodreads rating: 3.71

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If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

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Goodreads rating: 3.0

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If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

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Goodreads rating: 4.25

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If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

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Goodreads rating: 3.76

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Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

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Goodreads rating: 3.61

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If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

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Goodreads rating: 3.64

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"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality - Thryft
Ralph Christensen | Amacom Books

Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality

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Goodreads rating: 3.75

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88% off est. retail

In stock: Very Good

If HR feels like uncharted territory in your company, "Roadmap To Strategic HR" would be like your compass. It's written for anyone tasked with the colossal role of aligning HR strategies with business goals. Ralph Christensen, with his wealth of experience, doesn't just theorize but gives a concrete 10-step plan that could turn your HR department into the powerhouse you always believed it could be. It's particularly useful if you're looking to bridge that elusive gap between day-to-day HR tasks and long-term business objectives.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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Goodreads rating: 3.33

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft

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Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Education for Judgment: The Artistry of Discussion Leadership

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This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

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Goodreads rating: 4.24

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If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

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Goodreads rating: 4.0

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

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55% off est. retail

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If you're feeling like leadership could use a dose of humanity, "The Servant Leader" could be a breath of fresh air for you. James A. Autry's approach intertwines personal growth with professional success, offering a framework that promises a more fulfilling journey as a leader. The focus on nurturing and empowering others not only aims for better business outcomes but also a more satisfied team—and perhaps a more meaningful life for you as a leader.
Organization Development: The Process of Leading Organizational Change - Thryft

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft

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If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Graphis Corporate Identity: v. 3 - Thryft
B. Martin Pedersen | Graphis, Inc.

Graphis Corporate Identity: v. 3

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Goodreads rating: 4.5

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Third in a valued series, this update takes a fresh look at what targeted companies have been doing over the past three years to create, present, and preserve their corporate image. The book spotlights 30 categories that tell the story of each company, including logos, symbols, product, and package design. 400 color and b&w illustrations.
Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again! - Thryft
G. Michael Campbell | Weiser

Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again!

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Goodreads rating: 2.0

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88% off est. retail

In stock: Very Good

Imagine walking into your next presentation brimming with confidence, knowing your ideas are bulletproof. That's the transformation this book promises. G. Michael Campbell's guidance is like having a personal coach helping you to organize, deliver, and impress during any speaking engagement. This book doesn't just give tips—it provides a comprehensive blueprint to take the stage assured you'll captivate your audience.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

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Goodreads rating: 3.5

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97% off est. retail

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft

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The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

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Goodreads rating: 3.11

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If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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89% off est. retail

In stock: Well Read

If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Conversations With the Greatest Networke
John Milton Fogg | The Greatest Networker Press

Conversations With the Greatest Networke

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Goodreads rating: 0.0

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If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
Peak Performance: Business Lessons From the World's Top Sports Organizations - Thryft

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If you're looking to boost your business's performance, "Peak Performance" could offer you that competitive edge. This book takes lessons from the pinnacle of sports organizations and distills them into actionable insights for the corporate world. It's like having a coach for your business strategy, helping to push you and your organization to the top of your game.
Negotiation - Harvard Business Essentials

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65% off est. retail

In stock: Very Good

Since you seem interested in the intricacies of negotiation, this book by Harvard Business School Press is like having a mentor in your pocket. It's not just theory; it's a practical toolkit designed to make you a negotiating powerhouse in any business scenario. From preparing information to understanding power dynamics, it promises to transform your approach, ensuring your negotiation outcomes swing impressively in your favor. Plus, the interactive tools from their companion website could be the perfect companion for refining your skills.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft

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98% off est. retail

In stock: Very Good

This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

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Goodreads rating: 3.67

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In stock: Like New, Very Good

If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

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91% off est. retail

In stock: Very Good

This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Get to the Point - Thryft

Get to the Point

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In stock: Very Good, Well Read

If you're looking to sharpen your persuasive skills, "Get To the Point" is a great pick. Eric Feng cuts through the clutter to provide straightforward strategies, ensuring your communication is compelling and effective. Whether you're a professional or simply want to improve your daily interactions, this book could be your go-to guide for getting your points across clearly and succinctly.
Graphis Advertising 1998 - Thryft
B. Martin Pedersen | Unkno

Graphis Advertising 1998

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Goodreads rating: 0.0

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91% off est. retail

In stock: Like New

Graphis Advertising 1998 is a perfect read for graphic designers and advertising professionals seeking inspiration. The book features a curated collection of the most innovative and effective ads of the year, providing readers with a unique showcase of the industry's latest trends and techniques. The book's hardback format and 256 pages of stunning visuals make it a valuable addition to any design library.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

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Goodreads rating: 0.0

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Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people - Thryft

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Lists common mistakes to avoid in dealing with employees, customers, and potential clients
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

Regular price $27.90 $7.90 72% off

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92% off est. retail

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft

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In stock: Well Read

If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

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Goodreads rating: 4.1

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91% off est. retail

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Interview - Thryft
Heather Salter | Harpercollins Publishers

Interview

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Goodreads rating: 3.45

Regular price $5.90 $3.90 34% off

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72% off est. retail

In stock: Well Read

This book is a concise guide for job seekers to effectively navigate through interviews. It provides practical tips on researching the employer, highlighting one's strengths, using body language, handling tough questions, and negotiating the best package. Recommended for those looking to polish their interview skills and secure their desired job.
Built-In Social: Essential Social Marketing Practices for Every Small Business
Jeff Korhan | Wiley

Built-In Social: Essential Social Marketing Practices for Every Small Business

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Goodreads rating: 3.69

Regular price $14.90 $9.90 34% off

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66% off est. retail

In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

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Goodreads rating: 3.25

Regular price $9.90 $3.90 61% off

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Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

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90% off est. retail

In stock: Very Good

If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.
Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft

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In stock: Well Read

This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know

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In stock: Well Read

If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.