Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

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If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.
Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again! - Thryft
G. Michael Campbell | Weiser

Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again!

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Goodreads rating: 2.0

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Imagine walking into your next presentation brimming with confidence, knowing your ideas are bulletproof. That's the transformation this book promises. G. Michael Campbell's guidance is like having a personal coach helping you to organize, deliver, and impress during any speaking engagement. This book doesn't just give tips—it provides a comprehensive blueprint to take the stage assured you'll captivate your audience.
The Art of Public Relations
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The Art of Public Relations

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If you're looking to delve into the world of PR, "The Art of Public Relations" could be your guide. It's a resource that captures the nuances of building and maintaining public images, with insights from experts that might just give you an edge in your career or business endeavors. The collective experience of the authors translates into practical advice that you can apply, whether you're a student, professional, or entrepreneur.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

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Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

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Goodreads rating: 3.25

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If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Emotional Intelligence 2.0
Jean Greaves, Travis Bradberry  | Talentsmart

Emotional Intelligence 2.0

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Goodreads rating: 3.85

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If you're the type who is always eager to grow personally and professionally, "Emotional Intelligence 2.0" could be a game-changer for you. Imagine understanding your emotions in a way that helps you navigate through work conflicts, relationships, and personal challenges more effectively. This isn't just about insights—it's about real-world application, with strategies that you can start practicing immediately to improve the way you interact with the world around you.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Marketing Strategy and Competitive Positioning - Thryft

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Human Dynamics : A New Framework for Understanding People and Realizing the Potential in Our Organizations - Thryft

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Human Dynamics presents a unique framework for understanding how people process information, learn, communicate, relate with one another and manage stress. Based on 17 years of ongoing research with over 40,000 people from various cultures, this book offers practical applications for optimizing business relationships, teamwork, communication, and organizational learning. It is a must-read for anyone interested in enhancing their relationships and strengthening organizational performance.
Interviewing: A Guide for Journalists and Writers
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

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Goodreads rating: 3.43

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If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Guide to Managerial Communication : International Edition - Thryft
Mary Munter | Pearson Educacion

Guide to Managerial Communication : International Edition

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Goodreads rating: 3.63

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This book provides practical tips and tools for effective communication in a professional context. It emphasizes the importance of clear writing and persuasive speaking in the business world. The author, Mary M. Munter, provides numerous real-world examples and case studies to illustrate key concepts. This book would be great for anyone looking to improve their communication skills in a managerial or professional setting.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

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Goodreads rating: 3.77

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This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
The Complete Guide to American Film Schools and Cinema and Television Courses
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Imagine you're passionate about filmmaking but overwhelmed by choices. This guide does more than list schools; it offers a deep dive into the film and television academic landscape, giving you a leg up in choosing the right institution. It's not just about the names; it's about understanding the particular strengths and philosophies of each program and hearing firsthand experiences that can help you shape your future in cinema or television. With this book, you can confidently map out your educational journey, armed with insider knowledge and expert advice.
301 Smart Answers to Tough Interview Questions

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If you're feeling jittery about an upcoming interview, "301 Smart Answers to Tough Interview Questions" might just be the secret weapon you need. Vicky Oliver doesn't just provide cookie-cutter answers; she equips you with an understanding of what managers are really looking for. It's like having an interview coach in your corner – one that ensures you step into each interview with confidence and come out with a strong shot at the job.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

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Goodreads rating: 3.71

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If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
Create, Convince, Connect
Jörg Dietzel | Marshall Cavendish Trade

Create, Convince, Connect

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Goodreads rating: 3.5

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In stock: Very Good

If you've ever been curious about the narratives behind some of the world's most recognizable ad campaigns, "Create, Convince, Connect" is like a backstage pass into that realm. Whether you're a student of marketing, working within the industry, or seeking to understand the dynamics between client and agency, Jörg Dietzel's vast experience and the contributions from top advertising practitioners offer practical wisdom that could be that turning point in your career or business strategy.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla | January 1, 2004

Negotiation: How To Make Deals And Reach Agreements

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Goodreads rating: 0.0

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If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.
Winning Motivation for Business, Sport & Life - Thryft
Frank Dick | Abingdon Press

Winning Motivation for Business, Sport & Life

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Goodreads rating: 4.13

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If you're always aiming to reach the top in your field, "Winning" could be your playbook. Frank Dick distills lessons from sports that apply to business and personal growth. This book has pragmatic tips that could change your mindset about success and teach you how to cultivate the discipline and focus of an athlete. It's not just about victory; it's about the journey towards excellence.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

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Goodreads rating: 4.0

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This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Getting Together : Building Relationships As We Negotiate - Thryft
Scott Brown, Roger Fisher  | Penguin Publishing Group

Getting Together : Building Relationships As We Negotiate

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Goodreads rating: 3.88

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Recommendation: "Getting Together" is a valuable read for anyone looking to improve their negotiation skills and build lasting, positive relationships. The book offers a step-by-step approach to initiating, negotiating, and sustaining relationships in various areas of life. With insights and wisdom from the bestselling book "Getting to Yes", the authors provide a straightforward approach to dealing with difficulties that may arise in relationships. This book could be especially helpful for business professionals, government officials, or anyone looking to improve their interpersonal relationships.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft

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This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.
Leadership and Self-Deception: Getting Out of the Box

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If you've ever felt that unseen forces are limiting your management potential, then "Leadership and Self-Deception" could be the eye-opener you need. It’s not your typical leadership guide; it delves deep into how our own biases and blind spots can create office pitfalls. It's praised for its ability to harness simple but profound insights and can help foster a more honest and productive workplace. Embrace this read to not only lead others better but to also lead a more authentic life.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

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Goodreads rating: 2.71

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Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Questions Are the Answers - Thryft
Allan Pease | Manjul Publishing House Pvt Ltd

Questions Are the Answers

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Goodreads rating: 4.01

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In stock: Very Good

'Questions Are the Answers' is especially perfect if you're venturing into network marketing. Allan Pease breaks down the complexities of customer interaction into understandable strategies for success. It's the book that can turn your curiosity into a real business advantage, helping you learn to ask the right questions to close deals and boost your income. The insights here could be the key to your next big professional leap.
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

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Goodreads rating: 3.38

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Managing Up: Expert Solutions to Everyday Challenges

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If you're looking to enhance your professional journey by strengthening the bond with your supervisor, "Managing Up" offers a strategic roadmap. The insights you'll gain from this book could transform your approach to work challenges and collaboration. It's particularly useful for anyone eager to leverage their boss's expertise and resources effectively, aligning personal and organizational goals seamlessly.
Graphic Design for Wedding
unknown author | Bnn, Inc.; Ram

Graphic Design for Wedding

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Goodreads rating: 0.0

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If you're dreaming of a personalized wedding that truly reflects your uniqueness as a couple, "Graphic Design for Wedding" might just be the inspirational treasure trove you're looking for. From invites to catalogs, this book is full of tangible ideas to make your special day visually stunning and memorably yours.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

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Goodreads rating: 3.17

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This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Creativity: v. 38 - Thryft
Creativity Awards | Harper

Creativity: v. 38

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Goodreads rating: 0.0

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Creativity: v. 38 is a must-read for artists seeking inspiration and new ideas in advertising and design. With over 1,000 illustrations and photographs, this book presents a comprehensive overview of the best work being done around the world in categories such as advertisements, posters, billboards, and web design. The book's most unique feature is its ability to showcase and celebrate the diversity of creative talent worldwide.
The Fast Forward MBA In Negotiating And Deal Making - Thryft
Alexander Hiam, Roy J. Lewicki  | Wiley

The Fast Forward MBA In Negotiating And Deal Making

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Goodreads rating: 3.33

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The Fast Forward MBA In Negotiating And Deal Making is a must-read for anyone who wants to master the art of deal-making. This book provides practical, real-world advice on negotiation, and deal-making from leading experts in the field. It covers everything from key concepts to case studies, and offers valuable insights on how to turn your personal qualities into negotiating power. With this book, you'll be able to prepare for and master any negotiation situation, know when to compete and when to collaborate, and avoid common pitfalls. If you're looking for a quick and easy way to brush up on new ideas, and gain real-world information that you can put to use now, then you need to read The Fast Forward MBA In Negotiating And Deal Making.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

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Goodreads rating: 3.61

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If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
Business Networking and Sex: Not What You Think

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If you're keen on mastering the art of networking across genders, this book could be a treasure trove for you. It delves into the intricacies of how men and women communicate differently in a professional setting, backed by solid research. Imagine leveraging this knowledge to form stronger business relationships and propel your networking prowess – that's the potential edge this book offers.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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In stock: Well Read

This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy

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In stock: Very Good

With our world shrinking into a global village, understanding how to interact in diverse environments is more important than ever. "The Cultural Intelligence Difference" is perfect for learning to bridge this gap. Whether you're leading a multicultural team or expanding your business internationally, this book can be your go-to guide for cultivating the cultural awareness and intelligence you need to succeed. The author, David Livermore, takes you through practical strategies and real-world examples to turn cultural sensitivity into a powerful business tool.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

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Goodreads rating: 3.39

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You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

Regular price $6.90 $3.90 43% off

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89% off est. retail

In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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Goodreads rating: 3.33

Regular price $5.90 $3.90 34% off

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90% off est. retail

In stock: Well Read

This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.