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Sale

The End of Marketing as We Know It

by Sergio Zyman
$10.90 Now $8.90 Save 18%
The End of Marketing as We Know It
The End of Marketing as We Know It

Revolutionary insights from Coca-Cola's marketing guru.

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The End of Marketing as We Know It

by Sergio Zyman
$10.90 Now $8.90 Save 18%
ISBN: 9780887309830
Authors: Sergio Zyman
Publisher: Harper Business
Date of Publication: 2000-11-07
Format: Paperback
Related Collections: Business
Related Topics: Management, Communication, Entrepreneurship
Goodreads rating: 3.72
(rated by 340 readers)

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Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Revolutionary insights from Coca-Cola's marketing guru.

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Business Books

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U.S. Taxes for Worldly Americans: The Traveling Expat's Guide to Living, Working, and Staying Tax Compliant Abroad
Gregory V. Diehl, Olivier Wagner  | Identity Publications

U.S. Taxes for Worldly Americans: The Traveling Expat's Guide to Living, Working, and Staying Tax Compliant Abroad

$22.90 $14.90 35% off

Goodreads rating: 4.21

$22.90 $14.90 35% off

67% off est. retail

In stock: Like New

As someone dancing between borders, understanding the intricacies of tax laws can be as daunting as learning a new language. "U.S. Taxes for Worldly Americans" is essentially a Rosetta Stone for expats and digital nomads. Olivier Wagner, a CPA, doesn't just crunch numbers; he offers a passport to tax efficiency, revealing legal avenues where globe-trotters like you might not have to pay Uncle Sam a dime. It's a toolkit no international US citizen should be without.
The Organic Growth Playbook
Bernard Jaworski, Bob Lurie  | Emerald Publishing

The Organic Growth Playbook

$16.90 $12.90 24% off

Goodreads rating: 5.0

$16.90 $12.90 24% off

In stock: Very Good

If you're hitting a wall with traditional marketing and growth feels like a distant dream, "The Organic Growth Playbook" could be the catalyst you need. Jaworski and Lurie guide you through the high-yield behaviors that could make all the difference, offering a refreshing perspective that's rooted in practicality and tailored for real-world results. This isn't about reinventing the wheel—it's about making the wheel turn faster with the business you've already built.
The End of Cheap China: Economic and Cultural Trends That Will Disrupt the World
Shaun Rein | Wiley

The End of Cheap China: Economic and Cultural Trends That Will Disrupt the World

$9.90 $7.90 20% off

Goodreads rating: 3.76

$9.90 $7.90 20% off

64% off est. retail

In stock: Well Read

The End of Cheap China provides a ringside view of a rapidly transforming China, far beyond the usual headlines. Shaun Rein's proximity to influential figures and ordinary citizens alike gives a multifaceted perspective of the nation's changing economic and cultural fabric. If you're keen on understanding the complexities of doing business in modern China or just curious about its global impact, this book offers grounded, firsthand observations that could redefine how you see the world's second-largest economy.
International Business - Thryft
Klaus Meyer, Mike W. Peng  | Cengage Learning Emea

International Business

$18.90 $7.90 58% off

Goodreads rating: 4.0

$18.90 $7.90 58% off

90% off est. retail

In stock: Like New

This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.
Cultural Intelligence: Surviving and Thriving in the Global Village
Kerr C. Inkson, David C. Thomas  | Berrett-koehler Publishers

Cultural Intelligence: Surviving and Thriving in the Global Village

$13.90 $7.90 43% off

Goodreads rating: 3.48

$13.90 $7.90 43% off

78% off est. retail

In stock: Well Read

If you're in a role that requires connecting with people from diverse backgrounds, "Cultural Intelligence" is a must-read. It transcends basic etiquette to provide practical skills for adapting and excelling in any cultural scenario. Whether you're in business, government, or education, it offers strategies to help you become more perceptive and responsive to the nuanced demands of global interactions, which could be a game-changer for your career.
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schönberger, Thomas Ramge  | Basic Books

Reinventing Capitalism in the Age of Big Data

$13.90 $5.90 58% off

Goodreads rating: 3.34

$13.90 $5.90 58% off

85% off est. retail

In stock: Well Read

If you're intrigued by how technology reshapes economies, "Reinventing Capitalism in the Age of Big Data" will feed your curiosity. It's a thought-provoking glimpse into a future where data supplants traditional currency and small players disrupt established markets. Dive into this roadmap of data-driven revolution to discover how it might herald a wave of innovation or unanticipated challenges.
Retire Smart: Financial Planning Made Easy
Lorna Tan | Straits Times Press

Retire Smart: Financial Planning Made Easy

$16.90

Goodreads rating: 3.38

$16.90

In stock: Like New

Looking at your future with a practical eye? "Retire Smart" is your pal in demystifying retirement finances. Lorna Tan has a gift for translating the complex world of CPF schemes, insurance, and investments into something you'll actually understand. Whether you're a fresh grad or a seasoned pro, these articles-turned-guides are your building blocks to a financially secure sunset phase. They're about empowering you, avoiding pitfalls, and making informed choices. If you want to take control of your golden years, give this one a read.
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Good Luck Have Fun - The Rise Of ESports

$5.90 $3.90 34% off

Goodreads rating: 3.55

$5.90 $3.90 34% off

89% off est. retail

In stock: Well Read

This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
The Power Paradox: How We Gain and Lose Influence
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The Power Paradox: How We Gain and Lose Influence

$9.90

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59% off est. retail

In stock: Well Read

If you're curious about the intricacies of influence and power dynamics, "The Power Paradox" offers a thought-provoking insight into how power is gained and lost within social structures. The book's exploration of power's fleeting nature provides a new perspective on personal and professional relationships, making it a valuable read for aspiring leaders and social scientists alike.
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Execution: The Discipline of Getting Things Done

$8.90

Goodreads rating: 3.87

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73% off est. retail

In stock: Well Read

Recommended for aspiring business leaders to achieve success. The book is an ideal blend of theory and practical advice, providing readers with a clear understanding of why execution is vital to a company's success and how to implement it effectively. The authors draw from their extensive experience to offer real-world examples and case studies that demonstrate the principles presented in the book. The book's emphasis on the importance of robust dialogue and engagement in the three core processes of every business makes it an essential read for anyone looking to improve their leadership skills.

Business Books

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