New

One World, One Company

Regular price $18.90
Unit price
per

Global business ethos dissected for modern success.

If you're pondering your company's role in the global market, "One World, One Company" might be just the catalyst you need. Fredrik Haren's explorations illustrate how embracing a worldwide perspective is no longer optional but a necessity. Through his encounters with industry giants, Haren unpacks the benefits and hurdles of international business. This read could reshape your global strategy and spark the innovation needed to keep your company competitive in a shifting economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

One World, One Company

Regular price $18.90
Unit price
per
ISBN: 9789197547109
Authors: Fredrik Härén
Publisher: interesting.org
Date of Publication: 2013-02-25
Format: Paperback
Related Collections: Economics, Travel, Business
Goodreads rating: 3.67
(rated by 15 readers)

Description

It is time to update the way we view the world of business. In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik Härén traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.
Condition guide
 

Global business ethos dissected for modern success.

If you're pondering your company's role in the global market, "One World, One Company" might be just the catalyst you need. Fredrik Haren's explorations illustrate how embracing a worldwide perspective is no longer optional but a necessity. Through his encounters with industry giants, Haren unpacks the benefits and hurdles of international business. This read could reshape your global strategy and spark the innovation needed to keep your company competitive in a shifting economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.