Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Human + Machine: Reimagining Work in the Age of AI
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"Human + Machine" captures a pivotal moment in business evolution where AI integration is becoming a critical factor for success. The book doesn't just theorize; it offers practical insights from 1,500 organizations that have embraced AI, providing a clear guide for your own journey. It’s an eye-opener for those ready to harness the technology and secure a competitive edge. With its timely content, this read is a must for you if you're looking to understand and implement AI in the ever-changing landscape of business.
The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

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This book dives deep into how Silicon Valley's tech titans have redefined not just the market, but society's very fabric. If words like 'innovation' and 'disruption' pique your interest, but you're also keen to understand the ripple effects on politics and community, then this might just be the read that broadens your perspective on the digital age's architects. It's an eye-opener about the untold consequences of a tech-ridden future.
Facebook Effect: The Inside Story of the Company That Is Connecting the World
David Kirkpatrick | Virgin Publishing

Facebook Effect: The Inside Story of the Company That Is Connecting the World

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Goodreads rating: 3.86

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If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
More From Less - How We Finally Stopped Using Up The World - And What Happens Next - Thryft

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Recommendation: - More From Less is a game-changing book that challenges the pessimistic view of our environmental future. Andrew McAfee presents a compelling case for optimism as he explores how advancements in technology and capitalism have led to a shift towards using fewer resources while maintaining a comfortable life. This book will empower you with knowledge and inspire you to take action towards a more sustainable and prosperous future.
Rise of the Robots: Technology and the Threat of a Jobless Future

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If you're fascinated by the evolving role of technology and concerned about economic inequality, Rise of the Robots is a crucial read. Martin R. Ford combines deep insights with a clear, approachable writing style to illuminate how AI and robotics could reshape our work and society. It's a thought-provoking look at the implications of automation, perfect for anyone interested in the intersection between tech and social issues.
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
Dataclysm: Who We Are (When We Think No One's Looking)
Christian Rudder | Crown

Dataclysm: Who We Are (When We Think No One's Looking)

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Goodreads rating: 3.74

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If the depths of human behavior intrigue you, 'Dataclysm' offers a treasure trove of insights disguised in numbers. Christian Rudder uses the vastness of online data to reveal hidden truths about who we are, sprinkling the facts with a humorous touch. It's like having the keys to humanity's secret diary—where every like, search, and click tells a story about our collective soul. Whether you're a data geek or just curious about the digital reflection of our lives, this book is an eye-opening read on the patterns that define us.
The World Is Flat: The Globalized World in the Twenty-First Century
Thomas L. Friedman | Penguin Books

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

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If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

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If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Connectography: Mapping the Future of Global Civilization
Parag Khanna | Random House

Connectography: Mapping the Future of Global Civilization

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Goodreads rating: 3.82

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If you're intrigued by the way globalization and connectivity are reshaping the geopolitical landscape, "Connectography" might well be your kind of read. Parag Khanna unpacks a complex subject with authority and engaging storytelling, painting a convincing picture of a world where infrastructure bonds are mightier than territorial claims. It's an optimistic, forward-thinking take that chimes especially with those interested in how economics, technology, and policy converge to define our global society.
Powershift
Alvin Toffler | Bantam

Powershift

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Goodreads rating: 4.01

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Alvin Toffler's "Powershift" offers a compelling lens through which to view the changing face of power at the onset of the 21st century. It's a deep dive into the evolving structures of power, wealth, and force. If you're keen on understanding how societies transform and the forces that shape our world, Toffler's analysis is insightful and may change the way you understand the currents of change in our time.
The World Is Flat (Updated and Expanded)
Thomas L. Friedman | Not Avail

The World Is Flat (Updated and Expanded)

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Goodreads rating: 3.69

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If you're trying to grasp the rapid pace of global change, "The World is Flat" by Thomas Friedman is your guide. It's like mapping the DNA of global business and communications. The book dissects the forces flattening the world, making it an indispensable read to understand today's interconnected economy. You may find its insights are as relevant now as they were at publication—possibly even more so.
The Rise of the Robots: Technology and the Threat of Mass Unemployment

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Considering a future where jobs are scarce might feel uneasy, but "The Rise of the Robots" gets you pondering exactly that. Ford isn’t just foretelling doom; he's starting a crucial conversation about our collective future in the face of advancing technology. It's a stimulating read that pushes you to consider the societal and personal implications of an automated world, making it essential for those reflective about their careers and the economy.
Big Data
Kenneth Cukier, Viktor Mayer-Schönberger  | John Murray

Big Data

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Goodreads rating: 3.69

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60% off est. retail

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If you're looking to demystify the buzz around big data, this book digs into its practical applications and potential perils with real-world examples. You'll appreciate the book's balance, not only celebrating big data's achievements but also addressing its "dark side" with a critical eye. For anyone curious about how big data reshapes economies, societies, and personal lives, this insightful read might just spark your next big idea.
Free: The Future of a Radical Price - Thryft
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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This book is a must-read for anyone curious about the future of technology and its impact on our economy. Chris Anderson explores the fascinating concept of "free" and how it is redefining traditional economic models. Through engaging examples and insightful analysis, he reveals how new technologies, like the internet, have revolutionized the production and distribution of goods. With thought-provoking ideas, Anderson forces us to question our perception of value, as he uncovers the surprising winners and losers in this new era of abundance. Whether you're an entrepreneur, economist, or simply interested in the forces shaping our world, "Free" will leave you rethinking the way you understand the economy and the power of reputation and time in our society.
The World Is Flat: A Brief History of the Twenty-First Century
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The World Is Flat is a great read for anyone interested in understanding how globalization has transformed our world. Friedman explains complex economic and foreign policy issues in an easy-to-understand manner, making it accessible to all readers. His unique perspective on how the flattening of the world has affected countries, companies, communities, and individuals is truly enlightening. This book is a must-read for anyone who wants to make sense of our increasingly connected world.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

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Goodreads rating: 3.67

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

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Goodreads rating: 3.73

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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
The Rise of the Chinese Consumer : Theory and Evidence - Thryft
Jonathan Garner | Wiley

The Rise of the Chinese Consumer : Theory and Evidence

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Goodreads rating: 3.5

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The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

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Goodreads rating: 4.71

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If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right

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If your digital clutter is overwhelming, "Getting Organized in the Google Era" can feel like a breath of fresh air. It's for those of us who struggle with the barrage of information that hits us every day. The author offers practical advice on managing emails, files, and reminders so that you can find what you need when you need it, making productivity seem effortless. This is especially relevant in a time where being digitally savvy is not just an asset, but a necessity.
Globalization or Regionalization of the American and Asian Car Industry? - Thryft

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If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft

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"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

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Goodreads rating: 3.67

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"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore
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Feeling intrigued by how a government stays efficacious in today's mercurial world? "Dynamic Governance" could give you a comprehensive understanding of Singapore's approach to embedding adaptability and continuous learning within its public institutions. This book is not just a testament to the city-state's success but also offers valuable insights that could be applied to various organizational contexts seeking transformation and resilience.
The Shift : The Future of Work is Already Here - Thryft
Lynda Gratton | Harpercollins Pub Ltd

The Shift : The Future of Work is Already Here

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Goodreads rating: 3.98

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"The Shift" offers a compelling analysis of the changing nature of work and how it will affect individuals, businesses, and the global economy in the coming decades. Lynda Gratton provides practical and insightful guidelines on how to navigate these changes and succeed in a transformed world of work. This book is a must-read for anyone interested in understanding the future of employment and how to stay ahead in a rapidly changing landscape.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
The Mathematics of Games of Strategy: Theory and Applications
Melvin Dresher | Dover Publications

The Mathematics of Games of Strategy: Theory and Applications

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Goodreads rating: 4.11

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60% off est. retail

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.
Working Knowledge: How Organizations Manage What They Know

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If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

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If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

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86% off est. retail

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If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

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Goodreads rating: 0.0

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If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
Women, Work and Computing
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Ruth Woodfield | Cambridge University Press

Women, Work and Computing

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Goodreads rating: 3.0

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If you're intrigued by the intersection of gender, technology, and societal change, "Women, Work And Computing" is a thought-provoking dive into the issue. Ruth Woodfield critically explores varying perspectives on women's engagement with computers, offering rich qualitative data. This book doesn't just skim the surface; it provides a nuanced examination that will challenge and enlighten anyone interested in the subject.
My Eco-World, Made in China
Michael Loong | Partridgesingapore

My Eco-World, Made in China

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Goodreads rating: 0.0

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Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Smart Mobs : The Next Social Revolution - Thryft
Howard Rheingold | Basic Books

Smart Mobs : The Next Social Revolution

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Goodreads rating: 3.78

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Smart Mobs would be a great read for those who are interested in the cultural and social implications of mobile communication advancement. The author, Howard Rheingold, provides a unique perspective on the convergence of technology, pop culture, and social activism. One of the most distinctive features is his focus on how people use and adapt to mobile communication rather than just the technology itself. Overall, users may find this book insightful in understanding the potential impact of mobile communications on society.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends

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In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
Retail Marketing Management - Thryft
Дэвид Гилберт, David Gilbert  | Financal Times Management

Retail Marketing Management

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Goodreads rating: 3.83

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98% off est. retail

In stock: Well Read

This book would be a great read for undergraduate and postgraduate students studying retail marketing and marketing management. The author takes an integrated approach that combines retail marketing theory with newer retail concepts and international examples. It covers important issues such as location strategies, branding, application of IT, and ethics. What makes this book stand out is its unique perspective on the process of internationalization, demonstrated through its use of international examples. Overall, students would find this book both informative and relevant to preparing them for the global market.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Observational Research Handbook - Thryft
American Marketing Association, Bill Abrams  | Mcgraw-hill

The Observational Research Handbook

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Goodreads rating: 3.5

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In stock: Very Good

The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Goodreads rating: 3.5

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Now I Know Who My Comrades Are: Voices from the Internet Underground - Thryft
Emily Parker | Sarah Crichton Books

Now I Know Who My Comrades Are: Voices from the Internet Underground

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Goodreads rating: 3.93

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If you're intrigued by the intersection of technology and political activism, "Now I Know Who My Comrades Are" offers compelling narratives of courage against censorship. The book reveals the power of the Internet to connect and mobilize, demonstrating that even under oppressive governments, people can find solidarity and a louder voice. It's an inspiring read that casts light on the modern struggle for freedom of expression and the role of social media in shaping political landscapes.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

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This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft

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"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

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Goodreads rating: 3.8

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.