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As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

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Transforming global dynamics through Chinese consumerism.

If you're intrigued by the intersection of culture and economy, "As China Goes, So Goes the World" will offer you an insightful perspective. Karl Gerth illustrates the burgeoning consumer culture in China and its vast implications on the international stage. Understanding this shift is vital as it acts not only as a window into China's contemporary societal changes but also as a forecast of the global economic landscape's evolution.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

Regular price $13.90
Unit price
per
Compare to estimated retail price: S$28.45  
ISBN: 9780809026890
Authors: Karl Gerth
Publisher: Hill and Wang
Date of Publication: 2011-10-25
Format: Paperback
Related Collections: Economics, Sociology, Business
Related Topics: Economics, Sociology, Social Issues
Goodreads rating: 3.79
(rated by 171 readers)

Description

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
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Transforming global dynamics through Chinese consumerism.

If you're intrigued by the intersection of culture and economy, "As China Goes, So Goes the World" will offer you an insightful perspective. Karl Gerth illustrates the burgeoning consumer culture in China and its vast implications on the international stage. Understanding this shift is vital as it acts not only as a window into China's contemporary societal changes but also as a forecast of the global economic landscape's evolution.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.