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Microtrends

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Discover the power of small, overlooked trends.

If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Microtrends

Regular price $11.90
Unit price
per
ISBN: 9780446536431
Publisher: TWELVE
Date of Publication: 2008-06-19
Format: Paperback
Related Collections: Politics, Sociology, Business, Science, Economics
Goodreads rating: 3.5
(rated by 2523 readers)

Description

Mark Penn argues that the biggest trends in America are the microtrends, the smaller trends that go unnoticed or ignored. One million people can create a new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of the world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the nation. He highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
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Similar Reads

Discover the power of small, overlooked trends.

If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.