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New

Because Internet: Understanding the New Rules of Language

by Gretchen McCulloch
$9.90
Because Internet: Understanding the New Rules of Language
Because Internet: Understanding the New Rules of Language

Decoding linguistics in the age of the internet.

If you've chuckled over memes or pondered text punctuation, "Because Internet" will resonate with you. Gretchen McCulloch provides a deep dive into digital communication without drowning you in jargon. It's for those curious about how the internet shapes our language and how, in turn, it says about our evolving identities. This read will help you appreciate the linguistic creativity blossoming on your screens every day.

  • Goodreads Choice Award Nominee for Science & Technology (2019)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Because Internet: Understanding the New Rules of Language

by Gretchen McCulloch
$9.90
ISBN: 9780593189566
Authors: Gretchen McCulloch
Publisher: Riverhead Books
Date of Publication: 2020-03-03
Format: Paperback
Related Collections: Sociology, Science, History
Related Topics: Popular Science, History, Education
Goodreads rating: 4.05
(rated by 12077 readers)

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Description

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer LOL or lol, why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Decoding linguistics in the age of the internet.

If you've chuckled over memes or pondered text punctuation, "Because Internet" will resonate with you. Gretchen McCulloch provides a deep dive into digital communication without drowning you in jargon. It's for those curious about how the internet shapes our language and how, in turn, it says about our evolving identities. This read will help you appreciate the linguistic creativity blossoming on your screens every day.

  • Goodreads Choice Award Nominee for Science & Technology (2019)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.