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Business Strategy in Asia: A Casebook

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Asian business strategies dissected via real case studies.

If you're looking to understand how business is done on the other side of the world, this book is a treasure trove. It takes you beyond theory, straight into the real-world trenches of Asian corporate strategy. Case studies replace abstract models with flesh-and-blood decisions and challenges, offering a window into the diversities and complexities of Asian markets. This read is perfect for someone who appreciates the application of knowledge in practical, regional contexts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Business Strategy in Asia: A Casebook

Regular price $8.90
Unit price
per
ISBN: 9789812437242
Publisher: Cengage Learning
Date of Publication: 2003-04-28
Format: Paperback
Related Collections: Business, Economics, History, Politics
Goodreads rating: 2.0
(rated by 3 readers)

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Description

The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries, and firms within Asia.
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Asian business strategies dissected via real case studies.

If you're looking to understand how business is done on the other side of the world, this book is a treasure trove. It takes you beyond theory, straight into the real-world trenches of Asian corporate strategy. Case studies replace abstract models with flesh-and-blood decisions and challenges, offering a window into the diversities and complexities of Asian markets. This read is perfect for someone who appreciates the application of knowledge in practical, regional contexts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.