Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Own It: The Power of Women at Work
Sallie Krawcheck | Crown Currency

Own It: The Power of Women at Work

Regular price $15.90 $6.90 57% off

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Goodreads rating: 4.03

Regular price $15.90 $6.90 57% off

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83% off est. retail

In stock: Very Good

Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.
Influencer: The Power to Change Anything

$8.27

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81% off est. retail

In stock: Very Good, Well Read

"Influencer: The Power to Change Anything" might be for you if you're intrigued by the mechanics of influence - not just in theory, but through actionable steps and captivating success stories. Whether you're looking to pivot personally, shake things up in your business, or drive social change, this book lays out a blueprint for harnessing the forces that shape behavior and making your goals an inevitable reality. It's a guide that doesn't just inspire; it equips you with the tools to become a catalyst in any environment.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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$13.90

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62% off est. retail

In stock: Very Good

A More Beautiful Question is a must-read for anyone looking to change their perspective and find new solutions to old problems. With inspiring examples from successful companies like Google and Netflix, as well as everyday people, Warren Berger shows how the powerful tool of questioning can lead to breakthrough ideas and a more fulfilling life. Whether you're looking to adapt your career in a changing world or simply find more happiness, this book will help you approach life's challenges in a more creative and meaningful way.
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds

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70% off est. retail

In stock: Well Read

This book would be great for professionals or students who want to learn how to create and deliver a successful presentation. The author provides practical tips and insights based on interviews with top TED speakers and researchers in psychology and communications, making it an engaging and informative read. Additionally, the book focuses on the 9 secrets of successful TED presentations, which include delivering jaw-dropping moments and sticking to the 18-minute rule. Overall, this book is a must-read for anyone who wants to improve their presentation skills and captivate their audience.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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In stock: Well Read

"Made to Stick" will transform how you communicate. The Heath brothers blend years of research with real-world examples to demonstrate why certain ideas thrive while others fade away. You're not just reading a book; you're gaining access to a blueprint for making your own messages memorable. Whether you're a marketer, teacher, or simply someone who wants their voice to be heard, this book is a resource you'll come back to repeatedly.
The Rules of People
Richard Templar | Pearson Business

The Rules of People

Regular price $8.90 $6.90 22% off

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Goodreads rating: 3.66

Regular price $8.90 $6.90 22% off

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66% off est. retail

In stock: Well Read

Reasons to read: - This book offers a unique set of rules that can help you navigate and master the art of human interactions. - It provides practical advice on understanding, communicating, and building better relationships with people in all areas of your life. - The author's insights and strategies can empower you to improve your personal and professional relationships, ultimately leading to a more fulfilled and successful life.
How to Win Friends and Influence People
Dale Carnegie | Vermilion

How to Win Friends and Influence People

$8.90

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Goodreads rating: 4.22

$8.90

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In stock: Well Read

If you're seeking to polish your social interactions and foster meaningful connections, 'How to Win Friends and Influence People' might just become your go-to manual. Dale Carnegie's insights are as relevant now as they were in the 1930s, showcasing how social prowess can trump technical knowledge in personal and professional spheres. It's a book filled with anecdotal wisdom that nudges you gently towards becoming a more persuasive and genuinely likable figure—essential reads for anyone looking to step up their game in navigating the social seas.
To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
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$8.90

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In stock: Well Read

If you've ever felt like convincing someone is akin to moving mountains, "To Sell Is Human" might just change your outlook. Dan Pink dives into the ubiquitous nature of selling in our lives, transforming the way we perceive persuasion, convincing, and influence. Whether you're in a traditional sales role or simply want to communicate more effectively, Pink's insights could prove invaluable, turning the seemingly mundane into an art form.
What on Earth Can Go Wrong? Tales from the Risk Business
Richard Fenning | Eye Books

What on Earth Can Go Wrong? Tales from the Risk Business

Regular price $11.90 $7.90 34% off

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Goodreads rating: 4.09

Regular price $11.90 $7.90 34% off

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65% off est. retail

In stock: Very Good

If you find yourself intrigued by the intricate web of geopolitics and international security, Richard Fenning's "What on Earth Can Go Wrong?" could be the enlightening read you're looking for. With his wit and wealth of experience, Fenning invites you on a journey through the tumultuous landscapes of global crises, offering a blend of personal anecdotes and astute observations that's both educational and entertaining.
The Trusted Advisor
D.H. et al Maister | Simon & Schuster Uk

The Trusted Advisor

$12.90

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Goodreads rating: 3.81

$12.90

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44% off est. retail

In stock: Very Good

If you're in the consulting game or any profession that depends heavily on strong client relationships, "The Trusted Advisor" can elevate the way you engage and interact with clients. This isn't just about working smarter; it's about building the deep trust that allows for both influence and mutual respect, moving you beyond just being an expert to becoming an essential partner in your clients' success. The methods outlined have stood the test of time and can reshape your professional interactions in profoundly beneficial ways.
Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals

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Goodreads rating: 3.88

Regular price $8.90 $3.90 56% off

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82% off est. retail

In stock: Well Read

This book could be a good read for anyone feeling stuck or overwhelmed in their life and longing to achieve their goals. Unstoppable offers a practical and actionable roadmap, helping you regain focus and prioritize your aspirations. Through the guidance of accomplished business coach and endurance triathlete Pete Wilkinson, you'll learn how to sharpen your focus, increase productivity, and build a strong support system. This empowering guide will motivate and inspire you to take action, overcome challenges, and ultimately achieve your goals with unwavering determination.
Strategy Builder: How to Create and Communicate More Effective Strategies
Duncan Angwin, Stephen Cummings  | Wiley

Strategy Builder: How to Create and Communicate More Effective Strategies

Regular price $24.90 $20.90 16% off

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Goodreads rating: 3.68

Regular price $24.90 $20.90 16% off

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In stock: Like New

"Strategy Builder" isn't just another strategy textbook—it's a canvas for your creativity. By blending key strategic frameworks with visual storytelling, it empowers you to lead engaging strategy discussions. Imagine replacing dry, dense documents with vivid, interactive drawings that actually get people excited about your organization's direction. The accompanying online resources further enhance your strategy-building skills, making this book a unique tool in your strategic arsenal.
Help Them Grow or Watch Them Go: Career Conversations Employees Want

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72% off est. retail

In stock: Like New

If you're a busy manager, "Help Them Grow or Watch Them Go" understands your time constraints and offers a practical alternative to the traditional, time-consuming career development processes. Imagine having a toolkit that simplifies engaging with your employees, helping you foster their growth within the normal flow of work. This book is that toolkit, filled with actionable advice, conversation templates, and real-world questions that can transform the way you develop talent and boost your team’s productivity and satisfaction.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

Regular price $6.90 $3.90 43% off

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Goodreads rating: 3.88

Regular price $6.90 $3.90 43% off

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88% off est. retail

In stock: Very Good

This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
Talk Like TED - The 9 Public Speaking Secrets Of The World's Top Minds - Thryft

$6.06

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In stock: Like New

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. TED and associated Tedx conferences are held in more than 130 countries and are being viewed at a rate of 1.5 million times a day. These are presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.Public speaking coach and bestselling author of The Presentation Secrets of Steve Jobs Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters as well as the top researchers in the fields of psychology and communications to get their cutting-edge insights and to reveal the nine secrets of all successful TED presentations. From “Unleashing the Master Within” and “Delivering Jaw Dropping Moments” to “Sticking to the 18-minute Rule," Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.Ideas are the true currency of the twenty first century, and Gallo gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
Boundaries for Leaders - Results, Relationships, and Being Ridiculously in Charge

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65% off est. retail

In stock: Well Read

If you're stepping into a leadership role or looking to fine-tune your managerial skills, Henry Cloud's insights in "Boundaries for Leaders" could be key. It's not just about setting limits; it's about understanding how to foster a positive culture and achieve results. By diving into the neurological underpinnings of effective leadership, this book offers a unique blend of psychology and practical advice that can reshape how you manage teams and drive your organization forward. It's like having a leadership coach in book form, providing a clear path to a thriving, productive workplace.
What's Your Story? Using Stories to Ignite Performance and Be More Successful
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$13.90

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In stock: Very Good

If you're someone who's looking to elevate your professional game, "What's Your Story?" might just be the tool you need. Craig Wortmann packs this book with practical advice on leveraging storytelling to connect with others and drive results. The unique focus on using narrative as a strategy in leadership, sales, and motivation could transform how you approach challenges and communicate with your team or clients. It's for the innovator in you who appreciates the power of a good story.
The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity

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In stock: Very Good

If you're passionate about education and seek to cultivate a creative, innovative learning environment, "The Innovator's Mindset" is a beacon of inspiration. George Couros paints a visionary picture of what education can be when we empower teachers and learners to explore, innovate, and think critically. Dive into this book if you yearn to transform the traditional compliance-based classroom into a vibrant hub where students' natural curiosity thrives.
How to Make People Like You in 90 Seconds or Less
Nicholas Boothman | Algonquin Young Readers

How to Make People Like You in 90 Seconds or Less

Regular price $8.90 $8.26 7% off

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Goodreads rating: 3.67

Regular price $8.90 $8.26 7% off

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62% off est. retail

In stock: Very Good, Well Read

Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
How to Win Friends and Influence People
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$9.90

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In stock: Very Good

If you're looking to enhance your social skills and build genuine connections, "How to Win Friends and Influence People" is a natural pick. Dale Carnegie's classic brims with practical wisdom that has stood the test of time. You'll find yourself armed with techniques for better communication and inspirational anecdotes, all of which can help you navigate relationships both in the workplace and your personal life with greater ease and effectiveness. This isn't just a read; it's an investment in your interpersonal savvy.
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content
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$9.90

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In stock: Well Read

Whether you're crafting tweets or drafting a detailed blog post, "Everybody Writes" could be your North Star in the digital content universe. Ann Handley doesn't just dissect the writing process; she offers a treasure trove of actionable tips that fuse the how-tos with the ever-important whys. Dive in to elevate your writing from bland to brilliant, ensuring that every word you publish reflects both your competence and your brand's character.
Coaching Habit
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Michael Bungay Stanier | Page Two

Coaching Habit

$9.90

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Goodreads rating: 4.02

$9.90

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53% off est. retail

In stock: Very Good

If you’re a manager who’s struggling to find time for those important coaching moments, "The Coaching Habit" might be the game-changer you need. Michael Bungay Stanier gets right to the point, empowering you with seven key questions that are simple yet profoundly effective. This book isn't just theoretical; it's packed with actionable advice that can seamlessly integrate into your hectic schedule, making a significant impact on your leadership and your team's performance.
The Influential Mind: What the Brain Reveals About Our Power to Change Others

$8.90

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51% off est. retail

In stock: Well Read

If the power of persuasion is a puzzle you'd like to solve, "The Influential Mind" is your guidebook. Tali Sharot blends neuroscience with real-world applications to reveal the intricacies of human behavior. You might find it the perfect companion for understanding why we resist change and how to better communicate your ideas. It's especially useful if your work or passions involve convincing others to see things your way.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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83% off est. retail

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

Regular price $10.90 $4.90 55% off

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86% off est. retail

In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Managing Up! 59 Ways to Build a Career-Advancing Relationship With Your Boss

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80% off est. retail

In stock: Well Read

It's like a masterclass for your career trajectory. Mastering the subtle art of positioning yourself favorably in the eyes of those who hold the keys to the next rung on your career ladder isn't just a skill—it's an essential strategy. "Managing Up!" is the tactical guide you need, laid out in actionable steps, to foster a fruitful rapport with your supervisor and cultivate the kind of supportive work environment that can propel your career forward.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft

Regular price $10.71 $3.90 64% off

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90% off est. retail

In stock: Very Good

If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
Talk to Win - Six Steps to a Successful Vocal Image
Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

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Goodreads rating: 3.84

Regular price $10.90 $5.90 46% off

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71% off est. retail

In stock: Very Good

If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
Essentials of Business Communication - Thryft

Essentials of Business Communication

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Goodreads rating: 3.53

Regular price $13.90 $4.90 65% off

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86% off est. retail

In stock: Very Good

This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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85% off est. retail

In stock: Very Good

If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them - Thryft

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90% off est. retail

In stock: Very Good

Recommendation: If you have ever felt defeated in dealing with unreasonable people at work or in life, this book is for you. With clear explanations and practical tools, Bullies, Tyrants, And Impossible People provides a fresh perspective on how to respond tactfully and gracefully to difficult personalities. The book has been praised for its unique approach in maintaining personal integrity while handling complex situations effectively.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

Regular price $16.90 $4.90 71% off

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88% off est. retail

In stock: Very Good

If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Youtility
Jay Baer | Portfolio

Youtility

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Goodreads rating: 3.99

Regular price $11.90 $5.90 50% off

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85% off est. retail

In stock: Well Read

Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

Regular price $9.90 $7.90 20% off

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89% off est. retail

In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Life's a Game So Fix the Odds: How to Be More Persuasive and Influential in Your Personal and Business Life

$10.90

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In stock: Very Good

If influencing others and steering situations to your advantage is what you need, "Life's a Game So Fix the Odds" by Philip Hesketh could be your playbook. Hesketh, with his expertise in psychology and sales, arms you with strategies to not only enhance your persuasive skills but also to handle conflict with ease, potentially leading to improved financial and personal outcomes. It's a guide to elevating your interpersonal toolkit for those who want to make a tangible impact on their lives and careers.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

Regular price $27.90 $7.90 72% off

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92% off est. retail

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

Regular price $5.90 $3.90 34% off

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95% off est. retail

In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Public Speaking and Pleasing Personality
Napoleon Hill, Dale Carnegie  | Bn Publishing

Public Speaking and Pleasing Personality

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Goodreads rating: 3.9

Regular price $11.90 $9.90 17% off

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In stock: Like New

If you've ever felt at a loss for words in front of an audience or struggled to make the impression you desire in social contexts, this book could be your game changer. Dale Carnegie's proven public speaking techniques will arm you with the confidence and skills to captivate a room, while Napoleon Hill's insights into crafting a pleasing personality can unlock doors to meaningful relationships and opportunities. This isn't just a read; it's an investment in your personal and professional growth.
Secrets of Influential People: 50 Techniques to Persuade People
Diana Mather, Steven Pearce  | Teach Yourself

Secrets of Influential People: 50 Techniques to Persuade People

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Goodreads rating: 3.65

Regular price $11.90 $7.90 34% off

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63% off est. retail

In stock: Very Good

If you're eyeing a more impactful presence in your professional life, "Secrets of Influential People" might just lay down the blueprint you need. It's like having a mentor guide you through the thickets of company politics and networking. The book will resonate with you if you're striving to make your voice heard and to connect with the movers and shakers in your field.
The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner
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$8.90

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64% off est. retail

In stock: Well Read

If you've ever felt like your career's plateaued despite being great at your job, "The Hard Truth About Soft Skills" might just be the breakthrough you're looking for. Peggy Klaus taps into the corporate world's often undervalued skill set—soft skills. She doesn't just offer insights; she provides actionable steps to refine your communication, leadership, and social dexterity. This could be the guide that takes you from career stagnation to stellar growth.
The New Influencers: A Marketer's Guide to the New Social Media

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85% off est. retail

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft

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In stock: Well Read

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft

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89% off est. retail

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership - Thryft
Mac Anderson | Simple Truths

You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership

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Goodreads rating: 3.87

Regular price $9.90 $3.90 61% off

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82% off est. retail

In stock: Very Good

If leadership puzzles you, or if you're stepping into a role where you're shaping minds and driving team synergy, Mac Anderson's decades of insights are gold. His unique approach to conveying leadership principles through engaging stories resonates deeply. This book isn't just a guide—it's an inspiration to instill a spirited and effective work culture. Plus, it's a swift read with long-lasting impact, perfect for the bustling executive or the budding manager.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

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Goodreads rating: 4.17

Regular price $13.90 $3.90 72% off

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95% off est. retail

In stock: Well Read

This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

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Goodreads rating: 3.69

Regular price $14.90 $9.90 34% off

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79% off est. retail

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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft

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Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

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Goodreads rating: 3.58

Regular price $5.71 $3.90 32% off

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89% off est. retail

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The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

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