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Permission Marketing
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Seth Godin
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Transforming advertising into a welcomed guest.
If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Permission Marketing
by
Seth Godin
Regular price
Compare to estimated retail price: S$15.00
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
ISBN: 9781416526667
Authors:
Seth Godin
Publisher: Pocket Books
Date of Publication: 2007-02-05
Format: Paperback
Related Topics:
Management,
Entrepreneurship,
Communication,
Self Help,
Personal Development,
Business,
Psychology,
Personal Development
Goodreads rating: 3.92
(rated by 14751 readers)
Description
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
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*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Transforming advertising into a welcomed guest.
If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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