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No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

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Redefine exercise; embrace joy for lasting fitness.

If you've ever found yourself starting strong with a new workout routine, only to see your enthusiasm wane, 'No Sweat' could be the game-changer you need. Michelle Segar isn't just any motivator; she delves into the science of what actually keeps us committed to fitness. Her book doesn't just prescribe exercise; it redefines it as a source of immediate pleasure, not a chore. By flipping the script on traditional fitness motivation, Segar offers a sustainable path to health that could resonate with your desire for instant gratification.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

Regular price $14.90
Unit price
per
Compare to estimated retail price: S$25.77  
ISBN: 9780814434857
Authors: Michelle Segar
Publisher: AMACOM
Date of Publication: 2015-06-10
Format: Paperback
Related Collections: Science, Personal Development, Sports
Goodreads rating: 3.63
(rated by 1431 readers)

Description

We start out with the best intentions. We're going to exercise more and get in shape! Then five days a week at the gym turns into two... then becomes none. We hit the snooze button and skip the morning run. We really do want to be healthy and fit, but we're overwhelmed and overextended—and exercise feels like another chore to complete. Is it any wonder we don't stick with it? Behavior expert Michelle Segar has devoted her career to the science of motivation. In No Sweat, she reveals that while "better health" or "weight loss" sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now. So what's the solution? To achieve lasting fitness, we have to change our minds—before we can change our bodies. In No Sweat, Segar shows us how. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives. Activities we enjoy, we repeat--making this evidence-based system more sustainable in the long run than a regimen of intense workouts. Even if we don't sweat, we really benefit. The success of the clients Segar has coached testifies to the power of her program. Their
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Redefine exercise; embrace joy for lasting fitness.

If you've ever found yourself starting strong with a new workout routine, only to see your enthusiasm wane, 'No Sweat' could be the game-changer you need. Michelle Segar isn't just any motivator; she delves into the science of what actually keeps us committed to fitness. Her book doesn't just prescribe exercise; it redefines it as a source of immediate pleasure, not a chore. By flipping the script on traditional fitness motivation, Segar offers a sustainable path to health that could resonate with your desire for instant gratification.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.