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Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

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Surviving success in a fast-paced market

Seduced by Success is a must-read for business professionals who aspire to become successful. Robert J. Herbold provides insightful tactics that help prevent dangerous legacy practices that often come with great success. By studying the mistakes of big corporations, Herbold teaches how to avoid traps such as neglect, pride, and complexity. Using this book, entrepreneurs can maintain a strong, agile business by revitalizing brands, demanding new approaches, and empowering employees.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

Regular price $11.90
Unit price
per
ISBN: 9780071481830
Publisher: McGraw-Hill
Date of Publication: 2007-03-07
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.95
(rated by 22 readers)

Description

Don't let success put your company on the road to ruin. In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success—the “legacy practices” that almost felled such giants as General Motors, Kodak, and Sony. Herbold, a 26-year veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are.
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Surviving success in a fast-paced market

Seduced by Success is a must-read for business professionals who aspire to become successful. Robert J. Herbold provides insightful tactics that help prevent dangerous legacy practices that often come with great success. By studying the mistakes of big corporations, Herbold teaches how to avoid traps such as neglect, pride, and complexity. Using this book, entrepreneurs can maintain a strong, agile business by revitalizing brands, demanding new approaches, and empowering employees.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.