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Creative Selection: Inside Apple's Design Process During the Golden Years of Steve Jobs

by Ken Kocienda
Creative Selection: Inside Apple's Design Process During the Golden Years of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Years of Steve Jobs

Insider's perspective on Apple's innovative design process.

If you've ever marveled at the sleekness of an iPhone or the intuitiveness of Safari, "Creative Selection" is a journey you'll want to take. Ken Kocienda doesn't just share what it was to work under Steve Jobs; he gives you a front-row seat to Apple's design ethos. It's an enriching tale that reveals not just how Apple's iconic products came to be, but what drives one of the most successful companies in history. You'll gain insights that might just spark your own creative genius.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Creative Selection: Inside Apple's Design Process During the Golden Years of Steve Jobs

by Ken Kocienda
ISBN: 9781250194466
Authors: Ken Kocienda
Publisher: St. Martin's Press
Date of Publication: 2018-09-04
Format: Hardcover
Related Collections: Biographies & Memoirs, Business
Related Topics: Biography, Entrepreneurship, Technology, Management, Leadership
Goodreads rating: 4.06
(rated by 4870 readers)

Description

An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Insider's perspective on Apple's innovative design process.

If you've ever marveled at the sleekness of an iPhone or the intuitiveness of Safari, "Creative Selection" is a journey you'll want to take. Ken Kocienda doesn't just share what it was to work under Steve Jobs; he gives you a front-row seat to Apple's design ethos. It's an enriching tale that reveals not just how Apple's iconic products came to be, but what drives one of the most successful companies in history. You'll gain insights that might just spark your own creative genius.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.