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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin
ISBN: 9781591843030
Authors: Seth Godin
Publisher: Portfolio
Date of Publication: 2009-11-12
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Related Topics: Personal Development, Business, Psychology, Communication, Self Help, Management, Personal Development
Goodreads rating: 3.88
(rated by 16079 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.