Signs and Symbols: Their Design and Meaning

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Graphic evolution of symbolism and communication.

If you have a knack for design, history, or linguistics, "Signs and Symbols" might just scratch that very specific itch to understand the visuals that transcend language. Adrian Frutiger draws a line from ancient hieroglyphs to modern logos, making us ponder on the visual DNA of our shared global language. His expertise gives the subject a richness meant for curious minds who love unraveling the layers behind everyday symbols.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Signs and Symbols: Their Design and Meaning

Regular price $14.90
Unit price
per
Compare to estimated retail price: S$43.22  
ISBN: 9780442239183
Date of Publication: 1989-01-01
Format: Paperback
Related Collections: History, Art
Related Topics: Design, Art Design
Goodreads rating: 4.09
(rated by 312 readers)

Description

Universally recognized signs and symbols have always been important means of communication. But why are certain primary shapes and configurations of dot and line perceived and remembered more easily than others? In this fascinating and now-classic study, the world-renowned typographer and designer Adrian Frutiger explores the development of signs and symbols in general and writing in particular, relating basic graphic principles and components to a wide range of historical, linguistic, and practical concerns. The author embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way humans have always tried to express thought through graphic means.
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Graphic evolution of symbolism and communication.

If you have a knack for design, history, or linguistics, "Signs and Symbols" might just scratch that very specific itch to understand the visuals that transcend language. Adrian Frutiger draws a line from ancient hieroglyphs to modern logos, making us ponder on the visual DNA of our shared global language. His expertise gives the subject a richness meant for curious minds who love unraveling the layers behind everyday symbols.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.