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The Absolut Book: The Absolut Vodka Advertising Story

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Chronicles Absolut's ingenious, enduring advertising saga.

If you're intrigued by the creativity behind marketing that stands the test of time, "The Absolut Book" is a trove waiting for you. It's not just an insight into a successful campaign; it brilliantly exhibits the art and wit that elevated a brand to iconic status. Flipping through, you'll not only enjoy aesthetic ads but also appreciate the strategic genius that's captured audiences for decades.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Absolut Book: The Absolut Vodka Advertising Story

Regular price $14.90 Now $9.90 Save 34%
Unit price
per
Compare to estimated retail price: S$54.04  
ISBN: 9781885203298
Authors: Richard W. Lewis
Publisher: Journey Editions
Date of Publication: 1996-10-15
Format: Paperback
Related Collections: Food & Drink, Business, Art
Goodreads rating: 4.11
(rated by 191 readers)

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Chronicles Absolut's ingenious, enduring advertising saga.

If you're intrigued by the creativity behind marketing that stands the test of time, "The Absolut Book" is a trove waiting for you. It's not just an insight into a successful campaign; it brilliantly exhibits the art and wit that elevated a brand to iconic status. Flipping through, you'll not only enjoy aesthetic ads but also appreciate the strategic genius that's captured audiences for decades.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.