Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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This handbook provides a comprehensive and up-to-date understanding of blockchain technology and its applications in finance. It also covers recent technological developments in China's finance industry and mobile security. The book is a great read for students and practitioners seeking to learn about alternative finance, financial inclusion, impact investing, decentralized consensus ledger, and applied cryptography. It offers practical insights that will be valuable to those interested in the subject matter.
The Fluid Consumer : Next Generation Growth and Branding in the Digital Age - Thryft
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The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups.In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Business Marketing Management - A Strategic View Of Industrial And Organizational Markets - Thryft
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This book offers a strategic view on business marketing management, providing insights and tools to effectively navigate the complex landscape of industrial and organizational markets. With real-world examples and practical frameworks, readers can apply their learnings to make informed decisions and drive growth for their businesses. Highly recommended for marketing professionals and students alike.
Dictionary of Business Terms - Thryft
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Dictionary of Business Terms

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Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Transportation : A Global Supply Chain Perspective - Thryft
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Brian J. Gibson, Robert A. Novack, John J. Coyle  | Cengage Learning

Transportation : A Global Supply Chain Perspective

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Recommended for logistics professionals seeking successful transportation strategies. This book covers all aspects of transportation, including cost structure, challenges, and environmental concerns. It offers a valuable framework and foundation for understanding the role of transportation in global supply chains. The author also emphasizes global topics throughout the book and provides up-to-date coverage of hard and soft technology.
Cases in Marketing Management and Strategy - Thryft
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John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

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For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Planning Construction Projects - Thryft
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Chitkara | Mcgraw-hill Education - Europe

Planning Construction Projects

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Construction project management planning, scheduling and controlling a project is a mission. Completing a project on time, keeping quality, costs resources and schedules in line with efficient planning is the objective of this mission. "Construction Project Management" provides a thorough understanding of construction project management by providing various concepts, practical insights, real life examples and skills to execute large and small projects. The book arises out of the author's several years of experience in managing large construction projects in India, Iraq, Saudi Arabia, Sultanate of Oman and UAE. It dwells at length on planning, a topic of concern to project managers. Numerous examples, problems, exhibits and data have been included to demystify the subject. The book contains 18 chapters, divided into four Construction Project Management project management process, project failures, planning, scheduling and controlling; Time Methodologies for breaking down project work into activities, activity duration estimation, modeling and time analysis of CPM, PERT and Precedence networks; preparation of time-limited and resources-limited schedules; Resource strategies for planning manpower, construction materials, plant machinery, production costs and project budgets; and, Planning Control Organisation of control systems, methodologies for controlling resource productivity, costs, time, codification of planning systems and management of information systems using information technology. The book will be useful for project managers, their team member, trainers, project consultants, architects and students of civil engineering and business management.
Go for Broke - Tales of Technopreneurship - Thryft
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unknown author | January 1, 2008

Go for Broke - Tales of Technopreneurship

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Go for Broke is the first book profiling Malaysian technopreneurs. If you take a glimpse of the technopreneurs featured, you'll see that we've cut across a broad section of business lumped under the umbrella Information and Communications Technology. You'll also see that these personalities come from different backgrounds and from all walks of life. Each has his own unique story to tell and each story contains important lessons. You'll be thrilled, fascinated and even horrified (in some cases) at what all these people went through to achieve their dreams. Technopreneurship is not for the faint of heart, for sure, but if pursued with gusto, the technopreneurial journey is a reward in of itself, as these stories will show.
The Fifth Dragon: the Emergence of the Pearl River Delta : The Emergence of the Pearl River Delta - Thryft
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The Fifth Dragon recounts the phenomenal economic development of the Pearl River Delta, the economic powerhouse of Guangdong and the crown jewel of the Chinese economy. Fifteen years of hypergrowth have transformed the Delta from an obscure agricultural region into an industrial economy with dramatic impacts on world trade and investments. The Fifth Dragon is an essential guide for anyone doing business in this newly important region.
e-Business & e-Commerce for Managers - Thryft
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Paul J. Deitel, Harvey M. Deitel  | Prentice Hall

e-Business & e-Commerce for Managers

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Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
Are We There Yet?: Insights on How to Lead by Design : Insights on How to Lead by Design - Thryft
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The fundamental question that the book addresses Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
Principles of Marketing: An Asian Perspective - Thryft
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Principles of Marketing: An Asian Perspective

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"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
Guide To Supply Chain Management - Thryft
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David Jacoby | Economist Books

Guide To Supply Chain Management

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This book is an excellent resource for business owners and professionals seeking to optimize their supply chain management and ultimately their bottom line. Jacoby offers real-life examples of successful supply chain management practices and strategies utilized by global corporations, making this book a must-read for those looking to take their logistics to the next level.
India Inside : The Emerging Innovation Challenge to the West - Thryft
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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
High-Frequency Trading: A Practical Guide to Algorithmic Strategies and Trading Systems - Thryft
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If you're an aspiring trader looking to stay ahead of the game, "High-Frequency Trading" is the book for you. This hands-on guide takes you through the fast-paced world of algorithmic trading, covering everything from developing trading systems to evaluating performance. With detailed discussions on market microstructure and various trading strategies, this book equips you with the knowledge and tools necessary to navigate the world of high-frequency trading. Gain a better understanding of this innovative approach and apply it to your trading endeavors for maximum success.
Dictionary of International Business Terms - Thryft
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Dictionary of International Business Terms

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Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.


Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
Aerotropolis - Thryft
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Greg Lindsay, John D. Kasarda  | Farrar, Straus And Giroux

Aerotropolis

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Recommended for business-minded readers interested in the future of urban living. Explores the concept of the aerotropolis, a combination of airport, city, and business hub. Provides insights into the challenges and opportunities of instant cities and the impact on the environment.
Crypto Currency Wizards: the key movers and shakers in Asia that you need to know - Thryft
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"Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."―Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."―Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”―Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how:
This book is perfect for individuals who are interested in gaining a comprehensive understanding of blockchain and Bitcoin. It takes you on a journey through the blockchain database, providing insights into advanced implementations and real-world applications. With a focus on the technical foundation of blockchain and cryptography, the book ensures secure storage of data. Whether you're a beginner or an experienced individual, this book is a valuable resource to expand your knowledge and explore the potential of decentralized digital money.
Secrets of Software Success provides unique insights from the top executives from 100 global software firms. This book is a must-read for entrepreneurs in the software industry who are looking to build a successful software company, as it provides concrete best practices and tips for growth. The book's key takeaway is that businesses in the software industry must focus equally on both the product and the service sides to be successful.
Fast Cycle Time : How to Align Purpose, Strategy and Structure for Speed - Thryft
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This book is perfect for business leaders who want to increase their company's productivity and efficiency. Meyer provides a step-by-step process to help businesses reduce non-value-added activities and empower their workforce to learn faster. The book's unique approach to productivity sets it apart from other business books and makes it a must-read for any company looking to stay competitive in the rapidly changing market.
Universities in the Marketplace : The Commercialization of Higher Education - Thryft
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Derek Bok | Princeton University Press

Universities in the Marketplace : The Commercialization of Higher Education

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This book is perfect for university students and professors alike, as it addresses the growing problem of the commercialization of higher education. Bok raises concerns on how ventures that pursue profit undermine core academic values. He also delves into the dangers posed by increased secrecy in corporate-funded research, industry-subsidized educational programs, and conflicts of interest in human subject research. With an evenhanded tone, Bok delivers a candid and thought-provoking analysis on the future of higher education.
The Lexus and the Olive Tree - Thryft
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Thomas L. Friedman | Anchor

The Lexus and the Olive Tree

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The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.
A Dictionary Of Business And Management - Thryft
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Jonathan Law | Oxford University Press

A Dictionary Of Business And Management

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This is an essential guide for anyone interested in business terminology and jargon. With over 7,000 authoritative entries, it covers all topics from marketing and accounting to organizational behaviour and business strategy. The book is fully revised and updated, making it an excellent resource for both beginners and professionals in the field. Users would appreciate its concise and comprehensive explanations of business concepts.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.