Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Freakonomics
Steven D. Levitt, Stephen J. Dubner  | Penguin

Freakonomics

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Goodreads rating: 4.01

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63% off est. retail

In stock: Well Read

Review: Freakonomics is a mind-bending journey that unravels the hidden patterns and surprising correlations that govern our daily lives. With a fresh perspective and sharp analysis, Steven D. Levitt delves into peculiar topics like the impact of names on success, the strange similarities between estate agents and the Ku Klux Klan, and even the secret lives of drug dealers. This intriguing book challenges conventional wisdom and invites readers to question the world around them, offering a fascinating glimpse into the invisible forces that shape our society. A must-read for those seeking to uncover the secrets hidden beneath the surface of everyday life.
The Undercover Economist
Tim Harford | Abacus

The Undercover Economist

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Goodreads rating: 3.81

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62% off est. retail

In stock: Very Good

Recommendation: - This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
Freakonomics
Steven D. Levitt, Stephen J. Dubner  | Penguin

Freakonomics

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Goodreads rating: 4.01

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71% off est. retail

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If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
This Idea Must Die: Scientific Theories That Are Blocking Progress
John Brockman | Harper Perennial

This Idea Must Die: Scientific Theories That Are Blocking Progress

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Goodreads rating: 3.51

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Embrace the thought-provoking adventure "This Idea Must Die" offers. It's the mind-stretching opportunity to engage with today's intellectual vanguard as they argue which established scientific concepts should be retired. Blending controversy with insight, each page promises to ignite discussions and encourage you to question the assumptions at the heart of science. Whether you're an avid science enthusiast or just someone who enjoys watching the boundaries of human knowledge being pushed, you'll find yourself hooked on the intellectual daring it delivers.
What the Dog Saw and Other Adventures
Malcolm Gladwell | Allen Lane

What the Dog Saw and Other Adventures

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Goodreads rating: 3.85

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If your mind craves novels shaped like puzzles, where each essay unlocks a corner of the vast human experience, "What the Dog Saw and Other Adventures" might just be your next favorite. Malcolm Gladwell has a knack for spinning seemingly trivial topics into compelling tales. It's like a box of intellectual chocolates – each piece with a unique filling of insight, just for you.
Outliers: The Story of Success
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Malcolm Gladwell | Back Bay Books

Outliers: The Story of Success

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Goodreads rating: 4.19

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"Outliers" might change your understanding of success by shifting the focus from individual traits to the broader tapestry of social dynamics and peculiar life experiences. Malcolm Gladwell's engaging storytelling will keep you hooked, making complex sociological concepts accessible and entertaining. If you fancy a fresh perspective on what really drives exceptional success, this is your read.
Wonderland: How Play Made the Modern World
Steven Johnson | Macmillan

Wonderland: How Play Made the Modern World

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Goodreads rating: 3.84

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If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
Think Like a Freak
Steven D. Levitt, Stephen J. Dubner  | William Morrow Paperbacks

Think Like a Freak

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Goodreads rating: 3.86

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64% off est. retail

In stock: Very Good

Imagine questioning the accepted just for the fun of it. That's what "Think Like a Freak" offers – a way to flip perspectives and discover novel solutions hidden in plain sight. Levitt and Dubner invite you into a mental playground where curiosity meets critical thinking, providing tools that could very well change how you approach every aspect of your life. It's for anyone who enjoys intellectual challenges and creative problem-solving, wrapped in entertaining anecdotes that make you think and chuckle.
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
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Morgan Housel | Harriman House

The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness

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Goodreads rating: 4.34

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69% off est. retail

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The Psychology of Money is recommended for those seeking to improve their financial literacy and decision-making skills, especially with regard to personal finance. Housel's use of relatable, real-world stories makes this book accessible to readers of all backgrounds. The book's unique feature is its emphasis on the behavioral aspects of finance, helping readers understand how their own behaviors and biases can affect their financial decisions. Overall, readers are likely to find this book helpful in gaining a fresh perspective on their finances and making smarter decisions for their future.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations

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If you feel overwhelmed by how quickly the world is changing, this book is a much-needed pause button. Friedman skillfully breaks down the dizzying pace of technological, environmental, and economic changes, providing a clear vision for how to adapt and thrive. It's an engaging, thoughtful analysis for anyone looking to understand the forces shaping our world and how to maintain their footing amidst them.
Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life
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If you've ever felt uncertain about the future and how to handle life's many uncertainties, "Same as Ever" by Morgan Housel might resonate with you. Housel is known for distilling complex ideas about finance and decision-making into clear, relatable insights. As someone interested in both personal growth and pragmatic advice, you'll likely appreciate the book's concise lessons on navigating life's risks and opportunities for a fulfilling journey.
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin | Portfolio

Purple Cow: Transform Your Business by Being Remarkable

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Goodreads rating: 3.78

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77% off est. retail

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If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
Outliers: The Story of Success

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If you're intrigued by what makes people extraordinarily successful, "Outliers" by Malcolm Gladwell could be a riveting read for you. Gladwell masterfully challenges the conventional wisdom that success is solely a result of personal talent and effort. Instead, he introduces you to a broader canvas where factors like culture, family, and even birth dates significantly impact one's trajectory. Pick up "Outliers" to shift your perspective and understand the complex tapestry of success.
Skin in the Game: Hidden Asymmetries in Daily Life
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If you've ever questioned the fairness of societal norms or the real-world implications of risk, "Skin in the Game" could be a game-changer for you. Nassim Nicholas Taleb challenges readers to reconsider the balance of risk and reward across various sectors by illuminating the crucial importance of having something to lose. For a thought-provoking read that scrutinizes personal responsibility and the structures of power, dive into this bold narrative.
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

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77% off est. retail

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If you've ever wondered why we sometimes make decisions that defy logic, Dan Ariely's "The Upside of Irrationality" might just offer you some fascinating insights. It's a book that takes a deep dive into our unpredictable behaviors and proves to be both enlightening and entertaining. Whether it's the quirks of the dating scene or the madness that sometimes prevails in the workplace, you'll find yourself nodding along, perhaps even finding comfort in understanding the chaos of humanity a little better.
The Tipping Point: How Little Things Can Make a Big Difference
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Malcolm Gladwell | Abacus

The Tipping Point: How Little Things Can Make a Big Difference

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Goodreads rating: 4.0

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70% off est. retail

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If you're intrigued by the phenomena of social epidemics and want insight into how minor changes can ignite major trends, "The Tipping Point" is a captivating read. Malcolm Gladwell's exploration is not only intellectually stimulating but also practically insightful, revealing the levers that can steer collective behavior. Ideal for anyone interested in the forces shaping our cultural landscape.
The Tipping Point: How Little Things Can Make a Big Difference
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If you're fascinated by how small, seemingly insignificant events can catalyze major trends, Malcolm Gladwell's "The Tipping Point" is a must-read. Gladwell delves into psychology, sociology, and case studies to dissect the anatomy of ideas that spread like viruses. This book will change the way you think about selling products, disseminating ideas, and initiating social movements. It's for the curious mind eager to understand the mechanics behind societal shifts.
The Perils of Perception: Why We're Wrong About Nearly Everything
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Ever felt like you're informed, yet find yourself shocked by reality? "The Perils of Perception" offers a compelling journey into our collective misinformation. It's like having a personal reality-check session that enlightens you about the world and your own biases. Perfect if you appreciate a thought-provoking read that questions your knowledge and promotes critical thinking.
Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All
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If you're fascinated by resilience in the face of unpredictability, "Great by Choice" will resonate with you. Collins delivers insightful analysis on how some organizations not only survive but excel amidst turmoil. His evidence-based approach and real-world examples can offer you valuable strategies for your own business or personal growth, inspiring you to take on challenges with a new perspective.
Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
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If you're intrigued by unconventional wisdom, "SuperFreakonomics" is for you. Levitt and Dubner will take you through a captivating journey into the oddities of real-world economics, turning your perspective on its head with fresh and sometimes shockingly counterintuitive observations. It's the kind of book that not only entertains but also enlightens by revealing the hidden economic truths in the quirkiest of scenarios.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely | Harper

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Goodreads rating: 4.12

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66% off est. retail

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"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.
The Undoing Project: A Friendship That Changed the World

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The Undoing Project showcases two brilliant minds working in tandem, paving the way for the field of behavioral economics. Through their research, they revolutionized the way society views the human mind, providing insight into the ways in which we make judgments in uncertain situations. This book would be a great read for anyone interested in psychology and human behavior, providing a fascinating look into the lives of two men who made a profound impact on our understanding of decision-making.
The Logic of Life: The Rational Economics of an Irrational World
Tim Harford | Random House

The Logic of Life: The Rational Economics of an Irrational World

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Goodreads rating: 3.81

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If you've ever wondered why people do things that seem completely illogical, "The Logic of Life" could be the eye-opener you're looking for. Tim Harford skillfully unveils the economic reasoning behind our choices. It's a fascinating dive into how rational thought processes can lead to society-wide effects, some of which are counterintuitive. This book will challenge you to see the rationality in everyday decisions and the bigger picture they fit into.
What the Dog Saw: And Other Adventures

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71% off est. retail

In stock: Well Read

If you're intrigued by the quirks and conundrums of daily life, "What the Dog Saw" is your kind of read. Gladwell has a knack for uncovering the extraordinary in the mundane, turning a curious gaze on everything from ketchup to canine psychology. It's not just trivial facts; it's about discovering the hidden threads that weave our world together. This book will coax your mind into viewing ordinary things through a lens of wonder and contemplation.
A Path Appears - Thryft
Sheryl WuDunn, Nicholas D. Kristof  | Knopf

A Path Appears

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Goodreads rating: 4.19

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89% off est. retail

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If the idea of making a difference resonates with you, "A Path Appears" could be your playbook for change. Kristof and WuDunn present a balance of heartening stories and practical advice that could light a fire in you to contribute, no matter the size of the gesture. Imagine transforming empathy into action, and this book maps out that journey for you.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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If you wonder about the 'why' behind societal patterns, Freakonomics will offer you an intriguing perspective. Steven Levitt takes seemingly mundane elements of daily life and unravels the unexpected economic forces behind them. It's a book that speaks to the naturally curious, challenging conventional wisdom with tales that entertain as much as they illuminate. Perfect for someone who enjoys thinking outside the box and revels in surprising revelations.
The Medici Effect
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Frans Johansson | Harvard Business Review Press

The Medici Effect

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Goodreads rating: 3.92

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If curiosity tugs at you, "The Medici Effect" could be just what you're looking for. It is a celebration of ideas colliding to foster innovation, offering insights for anyone interested in how disparate concepts can birth something truly novel. Imagine harnessing the potential of diversity in thoughts, much like the Medici family did—supporting the Renaissance's explosion of culture and knowledge. This book isn't just for the creative mind, but for anyone who aspires to think differently and create change.
Handbook on Options Trading: A Guide to Non-Directional Trading

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If you're looking to diversify your investment portfolio without taking a stance on which way the market will swing, this book could be a valuable resource. It breaks down complex trading strategies into understandable concepts, equipping you with the know-how to potentially profit no matter the market's direction. It's especially suited for those interested in options trading who prefer a less risky, non-directional approach.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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If you're the type who loves questioning the status quo, you'll find "Freakonomics" a breath of fresh air. It's not just about dry numbers and graphs—it's about the unexpected truths beneath everyday experiences. Picture yourself diving into stories that bend your mind, revealing that the world is governed by hidden incentives in the most surprising ways. This isn't your usual economics tome; it's an adventure into the curious patterns of human behavior.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

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Goodreads rating: 3.47

$10.90

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In stock: Very Good

If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
Critical Mass: How One Thing Leads to Another: Being an Enquiry Into the Interplay of Chance and Necessity in the Way That Human Culture, Customs, Institutions, Cooperation and Conflict Arise

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If you're fascinated by the intersection of human behavior and science, "Critical Mass" is a riveting journey that you won't want to miss. Philip Ball masterfully bridges disciplines to craft a narrative that's as enlightening as it is accessible, offering insights into our collective actions and the underlying patterns that guide them. This book might change the way you perceive the world and our role in it, blending the meticulousness of scientific inquiry with the complexity of social interactions.
The Pleasures and Sorrows of Work

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In stock: Very Good

If you've ever wondered why we dedicate so much of our lives to our jobs, de Botton's "The Pleasures and Sorrows of Work" could offer some thoughtful perspectives. It's a book that doesn't just present the routines of the work world but digs deeper into what makes our professional endeavors both rewarding and sometimes soul-crushing. You might find it a compelling read, especially if you're at a crossroads in your career or simply looking for a fresh lens through which to view your daily grind.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

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Goodreads rating: 4.0

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83% off est. retail

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Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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88% off est. retail

In stock: Very Good

If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

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Goodreads rating: 4.0

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97% off est. retail

In stock: Well Read

"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Microtrends: The Small Forces Behind Today's Big Changes

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62% off est. retail

In stock: Well Read

Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
The Age of Unreason - Thryft
Charles B. Handy | Random House Of Canada, Limited

The Age of Unreason

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Goodreads rating: 3.91

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81% off est. retail

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If you're someone fascinated by how our world is evolving, especially in the workplace, "The Age Of Unreason" is for you. Charles Handy delves into the shifts we must make to thrive amidst new realities. This book assumes no prior business acumen, making it accessible and compelling for anyone interested in future societal structures. It's a chance to have your perspective flipped and expanded, a truly enlightening read.
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
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In stock: Very Good

The Little Red Book of Selling is a must-read for all salespeople, providing 12.5 practical and proven principles for sales greatness. Gitomer's edgy, humorous, and straightforward style makes it an enjoyable read, while the book's focus on relationship building and ethical actions sets it apart from other sales books. Reviews rave about the book's ability to provide practical tips for immediate use, as well as long-term success, making it an essential addition to any salesperson's library.
In Search of Excellence: Lessons from America's Best-Run Companies

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"In Search of Excellence" could be that game-changer for you – if you're keen to delve into the practices that catapulted 43 notable US companies to the pinnacle of success. It's not just a collection of stories, but a blend of principles that continue to withstand the test of time, providing a compass for your own business or career endeavors. It's like a mentor-in-pages, offering action-oriented advice and a people-centered approach to business.
The Origins of Virtue
Matt Ridley | Penguin

The Origins of Virtue

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Goodreads rating: 4.03

$11.90

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45% off est. retail

In stock: Very Good

If you've ever pondered what drives our societal norms and acts of kindness, "The Origins of Virtue" might offer you some eye-opening perspectives. Ridley approaches human benevolence with a blend of evolutionary logic and compelling argumentation, which could give you a deeper understanding of our social behaviors. It's a thought-provoking read for anyone interested in the why behind our willingness to cooperate and be altruistic.
Stop Acting Rich And Start Living Like a Real Millionaire

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60% off est. retail

In stock: Very Good

If you're wondering why your bank account doesn't match your lifestyle, "Stop Acting Rich" could offer you a profound perspective shift. Stanley doesn't just preach frugality; he provides a compelling look at how true millionaires live and how imitating the posh lifestyle can be a roadblock to real wealth. It's an eye-opener that might just change how you prioritize your spending and saving, offering a path to financial freedom that's accessible and grounded in research.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
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If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

Regular price $8.90 $3.90 56% off

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90% off est. retail

In stock: Well Read

Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft

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89% off est. retail

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Micromotives and Macrobehavior
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66% off est. retail

In stock: Well Read

If you're curious about how our personal decisions can ripple out to create larger societal impacts, "Micromotives and Macrobehavior" could offer eye-opening insights. Schelling's exploration into the patterns and outcomes of our choices – intentional or not – reveals the intricate dance between the micro and macro layers of our world. This book feels especially relevant today, as we continue to see individual actions influencing social trends and outcomes, often in ways we wouldn't expect.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

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Goodreads rating: 4.0

Regular price $16.51 $3.90 76% off

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97% off est. retail

In stock: Well Read

"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
The Wealth Equation - Thryft
Michael Price, Peter J. Tanous  | Prentice Hall Pr

The Wealth Equation

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Goodreads rating: 3.5

Regular price $25.90 $8.90 66% off

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78% off est. retail

In stock: Very Good

If you're uncertain how to tailor your investments to both your financial goals and your personal disposition towards risk, "The Wealth Equation" might just be the compass you need. Peter J. Tanous doesn’t just give investment advice; he offers a framework to understand your unique relationship with money and crafts an investment strategy that feels like a personalized suit, fitting your financial personality to a tee. Get ready to discover a finance plan that’s as individual as you are.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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80% off est. retail

In stock: Very Good

If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

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If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

Regular price $11.90 $9.90 17% off

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Goodreads rating: 3.5

Regular price $11.90 $9.90 17% off

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In stock: Like New

If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.

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At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.