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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Cfa Level I 2014 - Volume 1 - Ethical And Professional Standards And Quantitative Methods - Thryft
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CFA Institute | Wiley

Cfa Level I 2014 - Volume 1 - Ethical And Professional Standards And Quantitative Methods

$5.07

Goodreads rating: 4.25

$5.07

98% off est. retail
This book is essential for those who are preparing for the CFA exam. It covers two important topics- Ethics and Quantitative Methods- in great detail. The book focuses heavily on ethics and professional standards, which are vital for any financial analyst to abide by. Moreover, the inclusion of quantitative methods- one of the most crucial parts of the exam- is sure to be helpful for those aspiring to get their CFA designation. Users are likely to find it informative, comprehensive and rigorous.
Behind a Billion Screens : What Television Tells Us About Modern India - Thryft
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Nalin Mehta | Harpercollins

Behind a Billion Screens : What Television Tells Us About Modern India

$4.62 $2.00 57% off

Goodreads rating: 3.92

$4.62 $2.00 57% off

95% off est. retail
"Behind a Billion Screens" is a must-read for anyone interested in gaining insight into the inner workings of India's television industry. Mehta's comprehensive research reveals the power struggles and political influence behind the scenes. The book also provides a critical analysis of the content that appears on Indian television, making it a unique and distinct read.
Dictionary of Business Terms - Thryft
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Dictionary of Business Terms

$7.39

$7.39

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
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Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

$6.86

Goodreads rating: 4.11

$6.86

Best Business Travel Europe- How to converse, bargain, dine, dress, and conduct yourself when doing business in 30 different European countries- is a complete guide for business travelers on customs, cultures and communication. It covers topics from manners and greetings to punctuality practices and business customs for each country in Europe. This book includes everything you'll need to know to do business "across the pond."USABookNews.com 2006 General"Globalization has brought American companies new opportunities and new challenges. In my role as CEO and/or President of Marriott Lodging, Northwest Airlines and Burger King, I was keenly aware that knowing and respecting the uniqueness of customers, clients and employees is crucial to success. Mary Bosrock's books are essential tools for anyone entering the international market."-John Chairman and CEO, Astar Air Cargo"I highly recommend Mary Bosrock¹s book to all my colleagues. Our organization awarded Mary the Spirit of Diplomacy Award for her longstanding work in promoting respect and understanding across borders."- Ginger President,Protocol & Diplomacy International“A readable and easily understood “dos and don’ts” guide for those planning to do business in Europe. It allows confidence building, understanding, and avoids unrealistic expectations. An essential read for business travelers, tourists, diplomats, and anyone interested in dealing with those at the “worker bee” level of the global economy.”-Patrick W. President of The Minnesota Consular Group and Honorary Counsul of Romania
Global Marketing - Thryft
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Warren J. Keegan, Mark Green  | Prentice Hall College Div

Global Marketing

$4.60 $2.00 57% off

Goodreads rating: 3.59

$4.60 $2.00 57% off

This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. *NEW More comprehensive, in-depth, current discussions and explorations *NEW Enhanced presentation of global trade (Ch 3) Features income data presented in tables as well as redesigned and updated maps *NEW Expanded and improved social/cultural coverage (Ch 4) Provides an expanded introduction to basic concepts *NEW The most recent research on product decisions (Ch 11) Covers Maslow's hierarchy of needs and expands discussions to include current research on Asian markets *NEW Impact of Information Technology (Ch 6) Expands coverage of the role IT is currently playing on global marketing activities *NEW Expanded section on global retailing (Ch 13) Broadens discussions and offers a new framework for geographic expansion by global retailers *NEW Enhanced Internet integration-Offers scores of relevant web addresses; a dedicated website that features links to companies
The Economist Style Guide - Thryft
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The Economist | Economist Books

The Economist Style Guide

$3.88

Goodreads rating: 4.03

$3.88

This book is an excellent resource for anyone looking to improve their writing skills. It offers practical advice on grammar, punctuation and word usage, with helpful examples and exercises. The focus on clarity and conciseness is especially helpful for business writing. Users may appreciate how the book covers a wide range of topics and can serve as a reliable reference guide.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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Steven E. Landsburg | Simon & Schuster Ltd

More Sex Is Safer Sex: The Unconventional Wisdom of Economics

$7.90 $5.90 25% off

Goodreads rating: 3.51

$7.90 $5.90 25% off

62% off est. retail
If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Organizational Behavior : Concepts, Controversies and Applications - Thryft
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Organizational Behavior : Concepts, Controversies and Applications

$15.78 $11.05 30% off

$15.78 $11.05 30% off

91% off est. retail
This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
The Art of Shopping - Thryft
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Siemon Scamell-Katz | Lid Publishing

The Art of Shopping

$1.00

Goodreads rating: 3.96

$1.00

Everybody is a shopper—a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's exposé on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.
Marketing Research - Thryft
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William G. Zikmund | Cengage Learning Australia

Marketing Research

$16.96 $7.29 57% off

Goodreads rating: 0.0

$16.96 $7.29 57% off

96% off est. retail
Marketing Research provides a comprehensive guide for students to successfully undertake marketing research. The book covers all the traditional theories and techniques, and also introduces new ones like ethnography, grounded theory, automated interviewing and text data mining. The book further incorporates a learning-by-doing approach thanks to the Qualtrics tool that allows students to survey, design, evaluate and analyse data. Finally, the book explains all stages of research reporting and presentation methodologies. This textbook is invaluable for students studying marketing research in any business or marketing course.
Marketing Corporate Image : The Company as Your Number One Product - Thryft
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Jack G. Wiechmann, James R. Gregory  | Ntc Pub Group

Marketing Corporate Image : The Company as Your Number One Product

$10.15

Goodreads rating: 4.0

$10.15

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.