Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Positioning - The Battle For Your Mind - Thryft
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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
The LSTA's Complete Credit Agreement Guide - Thryft
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The LSTA's Complete Credit Agreement Guide is perfect for professionals and support personnel who are responsible for executing and managing credit agreements. It is an in-depth resource guide that addresses all the nuances of today's global marketplace, and provides insightful explanations on how to manage situations that go off course. The guide is a definitive roadmap to mastering the entire credit agreement process.
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich - Thryft
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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
Wellbeing: The Five Essential Elements - Thryft
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Much of what we think will improve our wellbeing is either misguided or just plain wrong. Contrary to what many people believe, wellbeing isn't just about being happy. Nor is it only about being wealthy or successful. And it's certainly not limited to physical health and wellness. In fact, focusing on any of these elements in isolation may drive us to frustration and even a sense of failure.When striving to improve our lives, we are quick to buy into programs that promise to help us make money, lose weight, or strengthen our relationships. While it might be easier to treat these critical areas in our lives as if they operate independently, they don't. Gallup's comprehensive study of people in more than 150 countries revealed five universal, interconnected elements that shape our The Five Essential Elements The Five Essential Elements will provide you with a holistic view of what contributes to your wellbeing over a lifetime. Written in a conversational style by #1 New York Times bestselling author Tom Rath and bestselling author Jim Harter, Ph.D., this book is filled with fascinating research and novel ideas for boosting your wellbeing in each of these five areas.By the time you finish reading this book, you should have a better understanding of what makes life worthwhile. This will enable you to enjoy each day and get more out of your life -- and perhaps most importantly, boost the wellbeing of your friends, family members, colleagues, and others in your community.(Each copy of this book includes a unique ID code for Gallup's online Wellbeing Finder, a program designed to help you track and improve your wellbeing over time.)
Retail Marketing Management : Principles and Practice - Thryft
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Peter J McGoldrick, Helen Goworek  | Pearson Education

Retail Marketing Management : Principles and Practice

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‘ Retail Marketing Management covers all the essential theories needed to understand the complicated business of from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK   Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.     The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module.  The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries.      Key features   About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.   Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK.  He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and  Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.
Urban Planning And Real Estate Development - Thryft
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This book would be a good read for students, academics, and professionals in the fields of sustainability, urban planning, and real estate development. The book provides a comprehensive understanding of the role of urban planning and sustainable development in creating livable and resilient communities. It also highlights the importance of collaboration between different stakeholders such as local authorities, developers, and communities. The book's unique and distinctive feature is its focus on the intersection of urban planning and real estate development with sustainability.
Working with Emotional Intelligence - Thryft
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WORKING WITH EMOTIONAL INTELLIGENCE
Principles of Marketing: An Asian Perspective - Thryft
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Principles of Marketing: An Asian Perspective

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"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
A Gift To My Children - A Father's Lessons For Life And Investing - Thryft
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He’s the swashbuckling world traveler and legendary investor who made his fortune before he was forty. Now the bestselling author of A Bull in China, Hot Commodities , and Adventure Capitalist shares a heartfelt, indispensable guide for his daughters (and all young investors) to find success and happiness. In A Gift to My Children , Jim Rogers offers advice with his trademark candor and confidence, but this time he adds paternal compassion, protectiveness, and love. Rogers reveals how to learn from his triumphs and mistakes in order to achieve a prosperous, well-lived life. For • Trust your own Rogers sensed China’s true potential way back in the 1980s, at a time when most analysts were highly skeptical of its prospects for growth.• Focus on what you Rogers was five when he started collecting empty bottles at baseball games instead of playing.• Be Coming to Yale from rural Alabama, and in over his head, Rogers never stopped studying and wound up with a scholarship to Oxford.• See the In 1990, Rogers traveled through six continents by motorcycle, gaining a global perspective and learning how to evaluate prospects in rapidly developing countries such as Brazil, Russia, India, and China.• Nothing is really anything deemed “innovative” or “unprecedented” is usually just overhyped, as in the case of the Internet or TV, airplanes, and railroads before it• And not a bit off the subject, and very Boys will need you more than you’ll need them!Wise and warm, accessible and inspiring, A Gift to My Children is a great gift for all those just starting to invest in their futures.
The New Geography of Jobs - Thryft
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The New Geography of Jobs

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"A timely and smart discussion of how different cities and regions have made a changing economy work for them - and how policymakers can learn from that to lift the circumstances of working Americans everywhere."--Barack Obama We're used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs--cities like San Francisco, Boston, and Durham--with workers who are among the most productive, creative, and best paid on the planet. At the other extreme are former manufacturing capitals, which are rapidly losing jobs and residents. The rest of America could go either way. For the past thirty years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the United States and is reshaping the very fabric of our society, affecting all aspects of our lives, from health and education to family stability and political engagement. But the winners and losers aren't necessarily who you'd expect. Enrico Moretti's groundbreaking research shows that you don't have to be a scientist or an engineer to thrive in one of the brain hubs. Carpenters, taxi-drivers, teachers, nurses, and other local service jobs are created at a ratio of five-to-one in the brain hubs, raising salaries and standard of living for all. Dealing with this split--supporting growth in the hubs while arresting the decline elsewhere--is the challenge of the century, and The New Geography of Jobs lights the way.


Author: Enrico Moretti
Format: Paperback
Number of Pages: 294
Publisher: Mariner Books
Publication Date: 19 Mar 2013
The McKinsey Way - Thryft
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Ethan M. Rasiel | Mcgraw-hill

The McKinsey Way

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THE MCKINSEY WAY can be a great read for anyone who wants to get an in-depth understanding of how one of the world's best consulting firm works. The book provides a fascinating behind-the-scenes look at McKinsey & Company's approach to problem-solving, team-building, and management. In addition, Ethan Rasiel's writing style is engaging and witty, making it a fun read. The book serves as a toolkit of problem-solving techniques without peer, and it empowers every business decision-maker to become a better strategic player in any organization.
Principles of Taxation Law 2017 - Thryft
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Principles of Taxation Law 2017

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Principles of Taxation Law 2017 is a crucial guide for students who want to grasp the complexities of Australian tax system comprehensively. It provides chapter-wise summaries, helpful headings, and diagrams that aid effective learning. Readers can also access mentor, an online self-testing module, to practice tax questions, making it a perfect tool to prepare for taxation law exams.
The 10-day MBA : A Step-by-step Guide to Mastering the Skills Taught in Top Business Schools - Thryft
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Summarises the essentials of top American business school education.
Jugaad Innovation - Thryft
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Navi Radjou, Simone Ahuja, Jaideep Prabhu  | Random House

Jugaad Innovation

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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
Rethinking The Future - Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets And The World - Thryft
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In a series of original and inspiring contributions, a celebrated group of authors that includes Stephen Covey and Peter Senge defines the new paradigm that will revolutionize business and society in the 21st century. "Rethinking the Future" examines the changing role of the leader and the powerful influence in corporate culture.
An insider's look at security analysis and business valuation, as practiced by Wall Street, Corporate America, and international businesses Two major market crashes, numerous financial and accounting scandals, growth in private equity and hedge funds, Sarbanes Oxley and related regulations, and international developments changed security analysis and business valuation substantially over the last fourteen years. These events necessitated a second edition of this modern classic, praised earlier by Barron's as a "welcome successor to Graham and Dodd" and used in the global CFA exam. This authoritative book shows the rational, rigorous analysis is still the most successful way to evaluate securities. It picks up where Graham and Dodd's bestselling Security Analysis - for decades considered the definitive word on the subject - leaves off. Providing a practical viewpoint, Security Analysis on Wall Street shows how the values of common stock are really determined in today's marketplace. Incorporating dozens of real-world examples, and spotlighting many special analysis cases - including cash flow stocks, unusual industries and distressed securities - this comprehensive resources delivers all the answers to your questions about security analysis and corporate valuation on Wall Street. The Second Edition of Security Analysis on Wall Street examines how mutual funds, private equity funds, hedge funds, institutional money managers, investment banks, business appraisers, and corporate acquirers perform their craft of security analysis and business valuation in today's highly charged environment. Completely updated to reflect the latest methodologies, this reliable resource represents the most comprehensive book written by someone who has actually worked as an investment banker, private equity executive, and international institutional investor. Security analysis and business valuation are core financial disciplines for Wall Streeters, corporate acquirers, and international investors. The Second Edition of Security Analysis on Wall Street is an important book for anyone who needs a solid grounding in these critical finance topics.
Decoding Strategy - Thryft
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Patrick A. McNutt | Mcgraw-hill Education (asia)

Decoding Strategy

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OVERVIEWHumans are curious by nature we like to observe people in action and we not only like to play games, but also to win.With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess. This pattern is termed a critical time line.Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game. These patterns are an integral part of decoding strategy and winning!TARGET AUDIENCE- MBA students- Business leaders, managers, professionals and executives
The 100 Best Business Books Of All Time : What They Say, Why They Matter, and How They Can Help You - Thryft
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Thousands of business books are published every year— Here are the best of the bestAfter years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers.The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great . Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball , but not Jack Welch’s memoir.At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best . And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights.This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Global Tilt : Leading Your Business Through the Great Economic Power Shift - Thryft
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This book offers practical guidance for business leaders to navigate the shifting global economy. Charan encourages readers to challenge their assumptions about national and managerial superiority, develop soft skills for leading a global organization, and equip their organizations to face necessary shifts in decision-making and resource allocation. His insights, based on his unparalleled experience with global leaders and companies, will light the way for readers on their journey to pursue opportunities in a tilted world.
The Rule Of Three - Surviving And Thriving In Competitive Markets - Thryft
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Jagdish N. Sheth, Raj Sisodia  | Free Press

The Rule Of Three - Surviving And Thriving In Competitive Markets

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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
Success Stories : How Eleven of Japan's Most Interesting Businesses Came to be - Thryft
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Recommendation: This book is a great read for anyone who is interested in entrepreneurship, business or Japanese culture. The book tells the stories of eleven different companies from various industries, such as real estate, food, cosmetics, and tea, and how they became successful. The book serves as a great source of inspiration for aspiring entrepreneurs.
Starting A New Job In A Week : How To Succeed In Your New Role In Seven Simple Steps - Thryft
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Learn to start your new job with positive results and start your path to success Written by Christine Harvey, a leading expert on business issues, this book quickly teaches you the insider secrets you need to achieve success in your new job. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.Learn in a week, what the experts learn in a lifetime!
This book is a must-read for those seeking to achieve financial success through stock market investments. With insider strategies and real-life success stories, it provides a practical roadmap for building a million-dollar net worth. Whether you are a beginner or an experienced investor, this book will empower you to make smart investment decisions and unlock the secrets of millionaire investors. Get ready to transform your financial future with this game-changing guide.
Currency Trading For Dummies - Thryft
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Brian Dolan, Mark Galant  | For Dummies

Currency Trading For Dummies

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Currency Trading For Dummies could be a good read for someone who wants to learn the basics of currency trading in a simple and user-friendly manner. The book provides practical guidance on how to identify trading opportunities, choose a trading broker, execute a successful trade, minimize risk and maximize profit. One of the most unique and distinctive features of the book is its step-by-step action plan for understanding and trading the forex market.
Rich Dad's Guide to Investing : What the Rich Invest In, That the Poor and Middle-Class Do Not - Thryft
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Rich Dad's Guide to Investing is a roadmap for those who want to become successful investors and invest in the types of assets that the rich do. Whether your goal is to become financially secure, comfortable, or rich this book is your guide to understanding the asset classes and investment strategy. Robert explains his basic rules of investing, how to reduce your risk and Rich Dad's 10 Investor Controls as well as ways to convert your earned income into passive portfolio income.
The Art of the Long View : Planning for the Future in an Uncertain World - Thryft
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Peter Schwartz | Currency

The Art of the Long View : Planning for the Future in an Uncertain World

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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Economics DeMYSTiFieD - Thryft
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Melanie Fox | Mcgraw Hill

Economics DeMYSTiFieD

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All the information you need―quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You’re not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex topic easy to grasp, Economics DeMYSTiFieD corners the market. This fast and easy guide
HBR Guide to Project Management (HBR Guide Series) - Thryft
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MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly.The HBR Guide to Project Management will help you:• Build a strong, focused team• Break major objectives into manageable tasks• Create a schedule that keeps all the moving parts under control• Monitor progress toward your goals• Manage stakeholders’ expectations• Wrap up your project and gauge its success
A Practical Guide To Financial Reporting Standards Singapore 4E - Thryft
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Straight from the Ceo : The World's Top Business Leaders Reveal Ideas That Every Manager Can Use - Thryft
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Straight from the CEO reveals the practical, far-reaching insights of the world's top CEOs, Royal Dutch/Shell's Cor Herkströter, mastermind of the most ambitious makeover among the world's energy behemoths;British Airways' Sir Colin Marshall, the market genius who powered the carrier's celebrated turnaround;Chase Manhattan's Walter Shipley, architect of one of the largest mergers ever to take place in the financial sector;Monsanto's Robert B. Shapiro, who has raised the hurdle bar on growth and profitability goals, although the company is at the peak of its form;British Aerospace's Sir Richard Evans, developer of one of Britain's biggest and boldest corporate-change management programs;Compaq Computer's Eckhard Pfeiffer, who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal.Straight from the CEO is a major event, providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing, no speeches, no "consultant speak," these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. Straight from the CEO is an invaluable tool for managers at every level.
Fast Cycle Time : How to Align Purpose, Strategy and Structure for Speed - Thryft
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This book is perfect for business leaders who want to increase their company's productivity and efficiency. Meyer provides a step-by-step process to help businesses reduce non-value-added activities and empower their workforce to learn faster. The book's unique approach to productivity sets it apart from other business books and makes it a must-read for any company looking to stay competitive in the rapidly changing market.
How Brands Grow : What Marketers Don't Know - Thryft
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How Brands Grow is a must-read for anyone in the marketing industry. It challenges common marketing practices and provides evidence-based answers to questions that marketers ask every day. It is unique in that it presents tried and tested laws in a practical and easy-to-understand format. Users will appreciate gaining a deeper understanding of how advertising, promotions, and loyalty programs actually work, and will be able to apply this knowledge to grow their own brands effectively.
Service Operations Management - Thryft
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Graham Clark, Robert Johnston  | Pearson

Service Operations Management

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This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.
The Behavior Gap - Thryft
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Carl Richards | Portfolio/penguin

The Behavior Gap

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Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.He'll help you to:avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; stop losing money!It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.