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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

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Aesthetic value's impact on modern commerce and culture.

If you've ever wondered why design matters more now than ever in products we buy or the environments we cherish, "The Substance of Style" is a must-read. It delves into how our preferences and choices are shaped by aesthetics, potentially altering your perspective on everyday items and the spaces around you. This book might fundamentally change how you view consumer culture and personal taste.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Regular price $10.90
Unit price
per
Compare to estimated retail price: S$25.92  
ISBN: 9780060933852
Authors: Virginia Postrel
Publisher: Harper Perennial
Date of Publication: 2004-09-07
Format: Paperback
Related Collections: Sociology, Business, Art, Philosophy, Economics
Related Topics: Economics, Design, Sociology
Goodreads rating: 3.49
(rated by 511 readers)

Description

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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Aesthetic value's impact on modern commerce and culture.

If you've ever wondered why design matters more now than ever in products we buy or the environments we cherish, "The Substance of Style" is a must-read. It delves into how our preferences and choices are shaped by aesthetics, potentially altering your perspective on everyday items and the spaces around you. This book might fundamentally change how you view consumer culture and personal taste.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.