Marketing Finance: Turning Market Strategies Into Shareholder Value
by
Keith Ward
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Bridging marketing strategies with financial acumen.
If you're looking to sharpen your marketing edge with a solid financial understanding, "Marketing Finance" is your go-to resource. It delves into the intricacies of aligning market tactics with shareholder interests, offering valuable insights for both seasoned professionals and newcomers eager to boost their strategic financial skills. This book's blend of marketing and finance could transform how you see the business landscape.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing Finance: Turning Market Strategies Into Shareholder Value
by
Keith Ward
Regular price
Compare to estimated retail price: S$64.78
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
ISBN: 9780750657709
Authors:
Keith Ward
Publisher: Routledge
Date of Publication: 2003-11-04
Format: Paperback
Goodreads rating: 3.8
(rated by 5 readers)
Description
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. Concise account of how and why you should integrate a financial function within the marketing process. Examples and case studies to demonstrate the marketing finance interface functioning in practice. Reflects important new thinking that stresses the need for marketing to contribute to shareholder value.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Bridging marketing strategies with financial acumen.
If you're looking to sharpen your marketing edge with a solid financial understanding, "Marketing Finance" is your go-to resource. It delves into the intricacies of aligning market tactics with shareholder interests, offering valuable insights for both seasoned professionals and newcomers eager to boost their strategic financial skills. This book's blend of marketing and finance could transform how you see the business landscape.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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