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Asia's Star Brands

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Explore Asia's Growing Brand Revolution

"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Asia's Star Brands

Regular price $12.90 Now $11.43 Save 11%
Unit price
per
Compare to estimated retail price: S$36.90  
ISBN: 9780470821565
Authors: Paul Temporal
Publisher: Wiley
Date of Publication: 2006-01-03
Format: Paperback
Related Collections: Economics, Business
Goodreads rating: 5.0
(rated by 2 readers)

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Explore Asia's Growing Brand Revolution

"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.