Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Mavericks at Work - Thryft
Mavericks at Work - Thryft

Mavericks at Work

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Regular price $14.90 $4.90 67% off

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88% off est. retail

In stock: Very Good

If you're feeling stuck in the traditional business playbook and need a breath of fresh air, "Mavericks at Work" might just be the gust you need. It's like having a conversation with the most unorthodox CEOs who've thrown the rulebook out and still soared to success. It's not just about rebelling for the sake of it; it's about smart, strategic innovation that's as engaging as it is edifying. This could be the navigation chart to steer your business into uncharted, prosperous waters.
Succeed in Business: Japan - Thryft
Graphic Arts Center | Kuperard Pub

Succeed in Business: Japan

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Goodreads rating: 0.0

Regular price $7.90 $3.90 51% off

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81% off est. retail

In stock: Very Good

This book is a must-read for anyone interested in doing business in Japan. Written by authors with extensive experience in the country, it provides practical insights into the local customs and etiquette. The book is well-organized and easy to read, making it a valuable resource for business travelers, students, and anyone interested in Japanese culture. The authors provide real-life examples and success stories, making the book both entertaining and informative. Overall, this book is an excellent tool for anyone interested in succeeding in business in Japan.
Cross-Cultural Management in Work Organisations - Thryft
Ray French | Cipd - Kogan Page

Cross-Cultural Management in Work Organisations

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Goodreads rating: 3.5

Regular price $32.90 $7.90 76% off

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90% off est. retail

In stock: Very Good

If you’re stepping into a role that demands managing teams across borders or if you're intrigued by the influence of culture in the corporate world, "Cross-Cultural Management in Work Organisations" offers a deep dive into navigating cultural nuances professionally. It unpacks how cultural factors shape workplace dynamics and decision-making, offering frameworks that could transform your approach to international collaboration. This isn't just theory; it’s practical insight wrapped in real-world examples, updated to address today’s global challenges.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft

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93% off est. retail

In stock: Well Read

"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft

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In stock: Very Good

Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.
Cabling - The Complete Guide To Network Wiring - Thryft
David Groth | Sybex, Incorporated

Cabling - The Complete Guide To Network Wiring

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Goodreads rating: 3.67

Regular price $5.90 $3.90 34% off

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95% off est. retail

In stock: Well Read

"Cabling - The Complete Guide To Network Wiring" is the ultimate resource for network technicians and cable installers. It covers everything from cabling system design and installation to troubleshooting your system. The book is filled with practical tips and tricks for safely and effectively working with cables in the workplace. A unique feature of this book is the 32-page color insert that makes identifying connectors and cables a breeze. Whether you're a seasoned network professional or just starting out, this book is an essential resource for anyone working with cables in a network setting.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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74% off est. retail

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

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Goodreads rating: 0.0

Regular price $6.90 $3.90 43% off

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90% off est. retail

In stock: Very Good

This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft

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95% off est. retail

In stock: Very Good

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
Organizational Communication for Survival : Making Work, Work - Thryft

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92% off est. retail

In stock: Well Read

"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

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Goodreads rating: 5.0

Regular price $10.90 $4.90 55% off

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In stock: Very Good

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook - Thryft

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In stock: Very Good

This book is a must-read for anyone looking to enhance their communication skills in the digital age. From writing persuasive emails to conducting thorough research, this practical guide provides step-by-step instructions and expert tips. With its focus on the information age, it covers everything you need to know to effectively communicate in today's fast-paced and technology-driven world. Whether you're a student, professional, or simply someone interested in improving your communication abilities, this book is a valuable resource that will improve your skills and help you succeed in any field.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

Regular price $10.90 $3.90 64% off

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91% off est. retail

In stock: Very Good

This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

Regular price $9.90 $3.90 61% off

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In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content

$9.90

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In stock: Well Read

If words are the workhorses of your online presence, 'Everybody Writes' is your champion steed. Ann Handley dishes out wisdom with a side of wit, making essential content creation skills accessible for the digital age. By explaining the importance of clear, engaging writing in marketing, this book could be a cornerstone in transforming your content strategy, whether you're crafting the next viral tweet or carving out your niche with compelling blog posts.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Goodreads rating: 3.79

Regular price $19.90 $5.90 70% off

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94% off est. retail

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

Regular price $14.90 $4.90 67% off

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96% off est. retail

In stock: Well Read

Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

$18.90

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Goodreads rating: 3.67

$18.90

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90% off est. retail

In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

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Regular price $10.90 $3.90 64% off

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In stock: Very Good

If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

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Goodreads rating: 3.61

Regular price $12.90 $5.90 54% off

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76% off est. retail

In stock: Well Read

If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Chip Heath, Dan Heath  | Random House

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Goodreads rating: 3.99

Regular price $8.90 $7.90 11% off

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In stock: Well Read

"Made to Stick" could redefine your perspective on how to communicate effectively. If you've ever wondered why certain slogans or stories stay with you and others don't, this book provides a fascinating toolkit. It's not just about the content of the ideas, but how they're packaged that matters. For anyone looking to elevate their ability to get messages across in a sticky way, this book is a compelling read.
Married to the Brand
William J. McEwen | Gallup Press

Married to the Brand

$8.26

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Goodreads rating: 3.31

$8.26

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31% off est. retail

In stock: Very Good, Well Read

This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

Regular price $8.90 $3.90 56% off

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In stock: Well Read

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

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Goodreads rating: 3.65

Regular price $35.90 $21.90 39% off

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90% off est. retail

In stock: Well Read

If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
A Straightforward Guide to Speech Writing and Presentation - Thryft

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In stock: Well Read

This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

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Goodreads rating: 3.0

Regular price $13.90 $3.90 72% off

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91% off est. retail

In stock: Well Read

If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

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Goodreads rating: 3.67

Regular price $9.90 $7.90 20% off

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78% off est. retail

In stock: Well Read

If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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90% off est. retail

In stock: Well Read

This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft

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87% off est. retail

In stock: Very Good

If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

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Goodreads rating: 2.71

Regular price $9.90 $3.90 61% off

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90% off est. retail

In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Webster's Guide to Business Correspondence - Thryft

Webster's Guide to Business Correspondence

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In stock: Well Read

Recommended for business professionals seeking writing expertise. Include examples.
What's In A Name? - Advertising And The Concept Of Brands
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

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Goodreads rating: 3.8

Regular price $8.90 $4.90 45% off

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89% off est. retail

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
The Physician's Job-search Rx : Marketing Yourself for the Position You Want - Thryft

$7.92

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70% off est. retail

In stock: Very Good

This book is a must-read for physicians looking to gain an advantage in the competitive job market. With practical tips on self-marketing and job-hunting skills, this guide helps physicians at every level attain the positions they seek. Recommended for those seeking positions ranging from intern/residency, attending physician, or group practice to teaching and directorship positions.
Global Marketing Strategy - Thryft

Global Marketing Strategy

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Regular price $11.90 $3.90 67% off

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95% off est. retail

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
The IMS					IP Multimedia Concepts and Services in the Mobile Domain - Thryft

$20.90

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90% off est. retail

In stock: Very Good

As our phones become smarter, our communication demands evolve. Dive into 'The IMS' to discover how this global standard is reshaping mobile connectivity for a multimedia-rich future. Whether you're in development, engineering, or simply fascinated by telecommunication advances, this book decodes complex systems into digestible insights, making it a must-read for staying ahead in the mobile domain.
Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations

$33.90

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68% off est. retail

In stock: Well Read

If you're fascinated by the technicalities of wireless communications and seeking to deepen your understanding in this swiftly evolving field, "Implementing 802.11, 802.16, and 802.20 Wireless Networks" is an indispensable treasure trove. Bruce A. Fette has meticulously compiled practical insights that not only shed light on the planning phase but also provide nuggets of wisdom for troubleshooting and managing wireless networks. Your go-to handbook awaits, whether you're a student, engineer, or IT professional.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

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Goodreads rating: 3.75

Regular price $9.90 $3.90 61% off

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89% off est. retail

In stock: Very Good

If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

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Goodreads rating: 3.91

Regular price $8.90 $3.90 56% off

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89% off est. retail

In stock: Well Read

If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

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Goodreads rating: 4.13

Regular price $10.90 $3.90 64% off

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87% off est. retail

In stock: Well Read

If you're in the sales field and looking to up your game, "The Hypnotic Salesman" is more than a book; it's a mentor in your pocket. With insights into non-verbal communication, effective language patterns, and strategies for closing the sale, it offers a treasure trove of tricks to enchant and convert your prospects. Imagine achieving your sales goals by being the person customers trust and want to buy from—that's the promise of this book.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft

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90% off est. retail

In stock: Very Good

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

Regular price $30.51 $7.90 74% off

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Goodreads rating: 4.0

Regular price $30.51 $7.90 74% off

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90% off est. retail

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
60 Second Memos - Thryft
Brandon Toropov | Prentice Hall Press

60 Second Memos

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Goodreads rating: 5.0

Regular price $10.90 $3.90 64% off

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83% off est. retail

In stock: Very Good

This book is a lifesaver when time isn't on your side, offering clear and concise templates for almost any business situation you could face. Whether you're handling delicate internal matters or crafting messages that shape your company's external image, it's like having a seasoned advisor at your fingertips. It's as if you could download a piece of an executive's brain—directly into your email drafts.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

Regular price $7.90 $3.90 51% off

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Goodreads rating: 4.02

Regular price $7.90 $3.90 51% off

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91% off est. retail

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

Regular price $32.90 $16.90 49% off

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Goodreads rating: 4.0

Regular price $32.90 $16.90 49% off

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90% off est. retail

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
IPhone In Easy Steps - Covers IOS 9 - Thryft
Drew Provan | In Easy Steps Limited

IPhone In Easy Steps - Covers IOS 9

Regular price $11.90 $3.90 67% off

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Goodreads rating: 3.17

Regular price $11.90 $3.90 67% off

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83% off est. retail

In stock: Like New

If you've just jumped on the iPhone bandwagon, "iPhone In Easy Steps" is the perfect guide to help you harness the full potential of your device. With step-by-step instructions, you'll quickly become an iPhone expert. From navigating the interface to downloading apps and using social media, this book covers all the essentials. Plus, you'll master photography, web browsing, and online shopping in no time. Get ready to impress your friends with your newfound iPhone skills!
Branding - The Power Of Market Identity - Thryft
David E. Carter | Watson-guptill Pubns

Branding - The Power Of Market Identity

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Goodreads rating: 3.78

Regular price $7.90 $3.90 51% off

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93% off est. retail

In stock: Very Good

This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Best Answers to the 201 Most Frequently Asked Interview Questions

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Navigating job interviews can be daunting, but this book acts as your personal coach, giving you the inside scoop on what interviewers are really looking for. You'll find comfort in the practical advice and examples that cover a broad spectrum of scenarios, helping to boost your confidence and land that job!
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

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Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

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Goodreads rating: 3.61

Regular price $10.71 $5.90 45% off

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If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.