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Sale

Wordcraft: The Art of Turning Little Words Into Big Business

by Alex Frankel
$9.90 Now $3.90 Save 61%
Compare to estimated retail price: S$37.11  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Wordcraft: The Art of Turning Little Words Into Big Business
Wordcraft: The Art of Turning Little Words Into Big Business

Naming's power on consumer behavior and profits.

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Wordcraft: The Art of Turning Little Words Into Big Business

by Alex Frankel
$9.90 Now $3.90 Save 61%
Compare to estimated retail price: S$37.11  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9781400051045
Authors: Alex Frankel
Publisher: Crown
Date of Publication: 2004-04-20
Format: Hardcover
Related Collections: Personal Development, Business, Creative Nonfiction
Related Topics: Business, Leadership, How To, Communication, Personal Development, Entrepreneurship
Goodreads rating: 3.4
(rated by 93 readers)

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Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Naming's power on consumer behavior and profits.

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Personal Development Books

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Cosmos Reborn - Happy Theology on the New Creation
François Du Toit, John Crowder  | Sons Of Thunder Ministries & Publications

Cosmos Reborn - Happy Theology on the New Creation

$10.90 $8.90 18% off

Goodreads rating: 4.58

$10.90 $8.90 18% off

In stock: Very Good

"Cosmos Reborn" challenges traditional religious beliefs and offers a grace-centered perspective on the new creation and regeneration. The author argues that the Father of Jesus Christ is in a good mood and seeks to restore humanity to its divine origin. This book is perfect for those seeking a religious detox and liberation from a dark, schizophrenic god of religion. The book's most unique feature is its happy theology that dispels the myth of an angry God. Highly recommended for those looking for a refreshing and liberating read.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely | Harper

Predictably Irrational: The Hidden Forces That Shape Our Decisions

$8.90 $6.90 22% off

Goodreads rating: 4.12

$8.90 $6.90 22% off

66% off est. retail

In stock: Well Read

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.
Betty Crocker The Big Book of Cupcakes
Betty Crocker | Harvest

Betty Crocker The Big Book of Cupcakes

$14.90 $3.90 74% off

Goodreads rating: 4.32

$14.90 $3.90 74% off

89% off est. retail

In stock: Very Good

Whether you’re looking to impress at a bake sale or whip up a quick treat for the kids, "Betty Crocker The Big Book of Cupcakes" offers that perfect mix of simplicity and creativity. If you love the idea of flexibility in baking—choosing between scratch recipes or mix-based ones—this book will be like your dessert companion. Plus, you'd be diving into a world of festive designs and flavors that cater to both kids and adults alike, which can make any day feel like a special occasion.
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
New
M.J. DeMarco | Viperion Publishing Corp

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

$12.90

Goodreads rating: 4.32

$12.90

62% off est. retail

In stock: Very Good

If you're tired of the same old financial advice that seems more like a recipe for waiting than living, "The Millionaire Fastlane" could be the wake-up call you need. MJ DeMarco doesn't just challenge conventional wisdom about wealth; he offers a high-octane approach to financial freedom that focuses on creating value fast, not slowly scrimping and saving your way to wealth. Give this book a read if you're ready to shift gears and take control of your financial destiny.
Bangkok - Thryft
Austin Bush | Geoplaneta

Bangkok

$11.90 $3.90 67% off

Goodreads rating: 3.76

$11.90 $3.90 67% off

90% off est. retail

In stock: Well Read

If Bangkok's energy and mystery call to you, this book is your compass through its fascinating history and present. Austin Bush captures the city's dynamic culture and multifacet life—your curiosity about where to stay, what to see, and what foods to indulge in will be more than satisfied.
A Teen's Guide to the 5 Love Languages: How to Understand Yourself and Improve All Your Relationships
Gary Chapman, Paige Haley Drygas  | Northfield Publishing

A Teen's Guide to the 5 Love Languages: How to Understand Yourself and Improve All Your Relationships

$11.90

Goodreads rating: 4.18

$11.90

47% off est. retail

In stock: Very Good

If you're navigating the tricky waters of young adult relationships, this guide offers a treasure map. By exploring the five love languages, it can help you to better understand your own emotional needs and how to fulfil those of the people around you. It's insightful for personal development and essential for fostering stronger connections with friends and family.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

$6.90 $3.90 43% off

Goodreads rating: 3.88

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88% off est. retail

In stock: Very Good

This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
The Long Tail - Thryft

The Long Tail

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Goodreads rating: 3.82

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82% off est. retail

In stock: Well Read

The Long Tail could be a good read for those interested in understanding the economics of digital media and the power of a niche market. The book explains how businesses can leverage the power of the internet to reach a wider audience and sell niche products. Readers would appreciate Anderson's engaging writing style, as well as the data he provides to support his arguments. Overall, The Long Tail is an eye-opening read for anyone interested in the digital age we live in.
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The Life-Changing Magic of Tidying

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Goodreads rating: 3.87

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63% off est. retail

In stock: Well Read

This book is a must-read for anyone looking to transform their home and their life. Marie Kondo's KonMari Method offers a simple and effective way to declutter and organize your space, providing step-by-step guidance on how to keep only the things that bring you joy. With her 'once-cleaned, never-messy-again' approach, this book will not only help you create a clutter-free environment but also give you the motivation and confidence to create the life you want. Say goodbye to anxiety and hello to a clear and peaceful space.
How Far Can You Go? My 25-Year Quest to Walk Again
Mark A. Tabb, John MacLean  | Hachette Books

How Far Can You Go? My 25-Year Quest to Walk Again

$15.90 $5.90 63% off

Goodreads rating: 4.08

$15.90 $5.90 63% off

83% off est. retail

In stock: Well Read

If you're looking for a dose of real-world inspiration, John Maclean's memoir is a potent choice. It's not just an account of physical endurance; it encapsulates the human spirit's ability to adapt, overcome, and achieve the unthinkable. Maclean's journey from catastrophic injury to walking again after 25 years is a testament to tenacity and hope. This book could offer you a new perspective on the power of determination and the importance of setting ambitious goals.

Personal Development Books

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Business Books

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The Leader Who Had No Title
New
Robin S. Sharma | Jaico Books

The Leader Who Had No Title

$10.90

Goodreads rating: 3.96

$10.90

In stock: Very Good

Imagine feeling empowered regardless of your job position or social status. "The Leader Who Had No Title" unlocks this mindset, blending storytelling with motivational insights. It's a great pick if you're looking to elevate your personal and professional life without waiting for a promotion or external validation.
The Art of Thinking Clearly: Better Thinking, Better Decision
Dobelli Rolf | Sceptre

The Art of Thinking Clearly: Better Thinking, Better Decision

$8.90 $4.90 45% off

Goodreads rating: 3.85

$8.90 $4.90 45% off

70% off est. retail

In stock: Like New, Well Read

Recommendation: This book is a must-read for anyone who wants to improve their decision-making skills and avoid common errors in judgment. With 100 short and easy-to-understand chapters, Rolf Dobelli provides insights into the cognitive biases we all face and offers practical tips on how to overcome them. Transform your thinking and make better choices in every aspect of your life with this eye-opening book.
The Big Book Of Brochures - Thryft
Funf Freunde (five Friends) | Harper

The Big Book Of Brochures

$4.47 $3.90 13% off

Goodreads rating: 4.25

$4.47 $3.90 13% off

95% off est. retail

In stock: Well Read

The Big Book of Brochures is a great read for graphic designers and students looking to create innovative and high-quality brochures. The book offers hundreds of ideas, recommendations, and inspiration from top designers around the world for creating corporate and product literature, annual reports, direct marketing, and new media. With a variety of styles covered, from classic to modern, sophisticated to conceptual, this book is an indispensable brainstorming resource for any designer looking to create exceptional brochures for their clients.
Do Pause: You Are Not a To Do List
Robert Poynton | The Do Book Co.

Do Pause: You Are Not a To Do List

$11.90

Goodreads rating: 3.86

$11.90

31% off est. retail

In stock: Like New

If you're feeling constantly overwhelmed, "Do Pause" offers a gentle reminder of the power of stepping back. It's not just a guide but a companion for anyone looking to reclaim their time and reconnect with what truly matters. As you flip through its pages, you'll find yourself considering a lifestyle shift towards mindfulness and meaning—a precious gift in our fast-paced world.
The Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work
Laura Liswood | Wiley

The Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work

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Goodreads rating: 3.7

$8.90 $5.90 34% off

79% off est. retail

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If fostering an inclusive and effective work environment is on your to-do list, "The Loudest Duck" should be on your reading list. Laura A. Liswood goes beyond the usual diversity slogans to delve into real-world stories and practical insights. It's a guide that doesn't just tell you to acknowledge differences but also teaches you how to adapt and thrive with them professionally. It's a conversational piece for the forward-thinking leader or team member looking to understand and leverage diversity's true power.
Leading Apple With Steve Jobs: Management Lessons from a Controversial Genius
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Leading Apple With Steve Jobs: Management Lessons from a Controversial Genius

$10.90 $4.90 55% off

Goodreads rating: 3.8

$10.90 $4.90 55% off

83% off est. retail

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If you're fascinated by the iconic leadership style that transformed Apple, this book is for you. Jay Elliot gives you a front-row seat to the strategies Steve Jobs used to inspire his team's best work. It's a treasure trove for anyone who leads or aspires to, filled with principles that can inject that famous Apple innovation into your own team's DNA.
Hot, Flat, and Crowded: Why the World Needs a Green Revolution - and How We Can Renew Our Global Future
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Hot, Flat, and Crowded: Why the World Needs a Green Revolution - and How We Can Renew Our Global Future

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Goodreads rating: 3.71

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73% off est. retail

In stock: Well Read

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$10.90 $8.90 18% off

Goodreads rating: 3.85

$10.90 $8.90 18% off

64% off est. retail

In stock: Very Good

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Goodreads rating: 3.95

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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

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Goodreads rating: 3.53

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Business Books

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