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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Strategies for attaining and retaining valuable customers.
If you're navigating the competitive world of customer-focused business, this book is a treasure trove of insights. George S. Day's expertise will guide you through proven marketing strategies, illuminated by the successes and failures of major companies. You’ll find practical wisdom here that could give your customer engagement and retention efforts a substantial edge.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Regular price
$7.90
Now $5.90
Save 25%
- Unit price
- / per
Save 20%
Save 30%
Save 22%
Save 25%
ISBN: 9780684864679
Authors:
George S. Day
Publisher: Free Press
Date of Publication: 1999-11-10
Format: Hardcover
Goodreads rating: 3.5
(rated by 18 readers)
Description
A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Strategies for attaining and retaining valuable customers.
If you're navigating the competitive world of customer-focused business, this book is a treasure trove of insights. George S. Day's expertise will guide you through proven marketing strategies, illuminated by the successes and failures of major companies. You’ll find practical wisdom here that could give your customer engagement and retention efforts a substantial edge.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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