The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
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Master corporate politics; inspired by real-world campaigns.
If you're looking to advance your career using strategies proven in the heat of political battlefields, "The Leadership Campaign" might be the edge you need. The authors, Scott Miller and David Morey, take lessons from high-stakes politics and apply them to corporate leadership, ensuring you know how to navigate and lead effectively in today’s cutthroat business environment. This book could be your secret weapon to winning your own corporate 'elections'.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
Regular price
Compare to estimated retail price: S$27.07
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
ISBN: 9781632650436
Publisher: Weiser
Date of Publication: 2016-04-25
Format: Paperback
Goodreads rating: 4.08
(rated by 40 readers)
Description
The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Master corporate politics; inspired by real-world campaigns.
If you're looking to advance your career using strategies proven in the heat of political battlefields, "The Leadership Campaign" might be the edge you need. The authors, Scott Miller and David Morey, take lessons from high-stakes politics and apply them to corporate leadership, ensuring you know how to navigate and lead effectively in today’s cutthroat business environment. This book could be your secret weapon to winning your own corporate 'elections'.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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