The Customer Revolution: How to Thrive When Customers Are in Control

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Insight into customer-centric business survival.

If you're keen to understand the momentum shift in modern business where customer power reigns supreme, "The Customer Revolution" is an eye-opener. Patricia Seybold's detailed analysis, backed by global case studies, positions the book as a must-read for entrepreneurs and executives who aim to keep their businesses flexible and responsive to customer needs. It's as much a strategic guide as it is a prophetic look into the ever-evolving marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Customer Revolution: How to Thrive When Customers Are in Control

Regular price $11.90
Unit price
per
ISBN: 9780712669856
Authors: Patricia Seybold
Date of Publication: 2002-04-04
Format: Paperback
Related Collections: Business, Economics, Personal Development
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Description

What should companies be doing now to keep themselves in the forefront? The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard), The Customer Revolution shows you exactly how to win in your business.
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Insight into customer-centric business survival.

If you're keen to understand the momentum shift in modern business where customer power reigns supreme, "The Customer Revolution" is an eye-opener. Patricia Seybold's detailed analysis, backed by global case studies, positions the book as a must-read for entrepreneurs and executives who aim to keep their businesses flexible and responsive to customer needs. It's as much a strategic guide as it is a prophetic look into the ever-evolving marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.