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New

Sell With a Story: How to Capture Attention, Build Trust and Close the Sale

by Paul Smith, Mike Weinberg
$16.90
Sell With a Story: How to Capture Attention, Build Trust and Close the Sale
Sell With a Story: How to Capture Attention, Build Trust and Close the Sale

Harness storytelling to revolutionize sales techniques.

If you're in sales or trying to persuade anyone, really, "Sell With a Story" might just be the edge you need. It's not just about dry facts and aggressive pitches; it's about crafting a narrative that makes your offer irresistible by being memorable and personal. Paul Smith taps into the psychology of why stories stick, giving you a toolkit that could transform those numbers and data points into something your audience will connect with on a human level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Sell With a Story: How to Capture Attention, Build Trust and Close the Sale

by Paul Smith, Mike Weinberg
$16.90
ISBN: 9780814437117
Authors: Paul Smith, Mike Weinberg
Publisher: AMACOM
Date of Publication: 2016-09-08
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Communication, Self Help, Personal Development, Business, Personal Development
Goodreads rating: 3.99
(rated by 435 readers)

Description

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: ● Select the right story ● Craft a compelling and memorable narrative ● Incorporate challenge, conflict, and resolution ● Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Harness storytelling to revolutionize sales techniques.

If you're in sales or trying to persuade anyone, really, "Sell With a Story" might just be the edge you need. It's not just about dry facts and aggressive pitches; it's about crafting a narrative that makes your offer irresistible by being memorable and personal. Paul Smith taps into the psychology of why stories stick, giving you a toolkit that could transform those numbers and data points into something your audience will connect with on a human level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.