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New

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
$9.71
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable

Business success through remarkable innovation.

Considering diving into "Purple Cow" could be a real game-changer for you if you're looking to differentiate your business in a saturated market. Seth Godin doesn't just challenge old marketing doctrines; he pushes you to rethink how you approach your product or service. It's a succinct, thought-provoking read that might just inspire you to create your own Purple Cow.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
$9.71
ISBN: 9780141016405
Authors: Seth Godin
Publisher: Penguin
Date of Publication: 2005-01-27
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Personal Development, Business, Leadership, Psychology, Entrepreneurship, Self Help, Management, Leadership, Personal Development
Goodreads rating: 3.78
(rated by 52999 readers)

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Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. "Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Business success through remarkable innovation.

Considering diving into "Purple Cow" could be a real game-changer for you if you're looking to differentiate your business in a saturated market. Seth Godin doesn't just challenge old marketing doctrines; he pushes you to rethink how you approach your product or service. It's a succinct, thought-provoking read that might just inspire you to create your own Purple Cow.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.