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Public Relations Online : Lasting Concepts for Changing Media

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Online PR strategies for a changing world

Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Public Relations Online : Lasting Concepts for Changing Media

Regular price $26.90 Now $7.90 Save 71%
Unit price
per
Compare to estimated retail price: S$108.67  
ISBN: 9781412914178
Authors: Tom Kelleher
Date of Publication: 2006-12-20
Format: Paperback
Related Collections: Politics, Business
Related Topics: Management, Communication, Technology
Goodreads rating: 3.57
(rated by 7 readers)

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Description

Rich in scholarly foundations combined with actual practice, Public Relations Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
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Online PR strategies for a changing world

Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.