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Public Relations Kit for Dummies

by Eric Yaverbaum, Bob Bly
$38.90 Now $30.90 Save 21%
Public Relations Kit for Dummies
Public Relations Kit for Dummies

Step-by-step PR strategy essentials on a budget.

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Public Relations Kit for Dummies

by Eric Yaverbaum, Bob Bly
$38.90 Now $30.90 Save 21%
ISBN: 9780764552779
Authors: Eric Yaverbaum, Bob Bly
Publisher: John Wiley & Sons Inc
Date of Publication: 2001-01-03
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Self Help, Business, Communication, Personal Development, Entrepreneurship, Management
Goodreads rating: 3.89
(rated by 122 readers)

Description

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. "Public Relations Kit for Dummies" gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In "Public Relations Kit for Dummies," you'll discover how to: Map a winning PR strategy, Grab attention with press releases, interviews, and events, Cultivate good media relations, Get print, TV, radio, and Internet coverage, Manage crises. This book is packed with successful ideas, techniques, and campaigns that really worked - and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and sticking to a budget, Building an in-house PR department, Specific PR tactics like contests, surveys, and tie-ins
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Step-by-step PR strategy essentials on a budget.

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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