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New

New Products Management

by C.Anthony Di Benedetto, C. Merle Crawford
$8.90
New Products Management
New Products Management

Comprehensive guide to new product development process.

Diving into 'New Products Management' could be eye-opening for you if you're keen on mastering the A to Z of bringing new products to market. Crawford and Di Benedetto don't just theorize; they equip you with a roadmap for strategic development, cross-functional teamwork, and financial management of projects, which could be invaluable whether you're a budding project manager or an accomplished team leader thirsting for streamlined processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

New Products Management

by C.Anthony Di Benedetto, C. Merle Crawford
$8.90
ISBN: 9780071151627
Authors: C.Anthony Di Benedetto, C. Merle Crawford
Publisher: McGraw Hill Higher Education
Date of Publication: 2002-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Finance
Goodreads rating: 3.51
(rated by 89 readers)

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Description

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Comprehensive guide to new product development process.

Diving into 'New Products Management' could be eye-opening for you if you're keen on mastering the A to Z of bringing new products to market. Crawford and Di Benedetto don't just theorize; they equip you with a roadmap for strategic development, cross-functional teamwork, and financial management of projects, which could be invaluable whether you're a budding project manager or an accomplished team leader thirsting for streamlined processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.