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Marketing Management: A Strategic, Decision-Making Approach

$20.90 Now $3.90 Save 81%
Marketing Management: A Strategic, Decision-Making Approach - Thryft
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Strategic marketing decisions for managers and entrepreneurs.

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Marketing Management: A Strategic, Decision-Making Approach

$20.90 Now $3.90 Save 81%
ISBN: 9780071111690
Publisher: McGraw-Hill Education - Europe
Date of Publication: 2004-03-16
Format: Paperback
Related Collections: Business, Economics, Personal Development
Related Topics: Business, Entrepreneurship, Management
Goodreads rating: 3.41
(rated by 63 readers)

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Description

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.


Author: John Mullins
Format: Paperback
Number of Pages: 640
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Mar 2004
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Strategic marketing decisions for managers and entrepreneurs.

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.