Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Regular price
- Unit price
- / per
Marketing strategies infused with innovation and accountability.
If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Regular price
- Unit price
- / per
ISBN: 9780132331593
Publisher: Wharton School Pub
Date of Publication: 2007-01-01
Format: Hardcover
Goodreads rating: 3.88
(rated by 8 readers)
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
Adding product to your cart
Marketing strategies infused with innovation and accountability.
If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Economics Books
New
James C. Collins, Jim Collins |
Harperbusiness
Good to Great: Why Some Companies Make the Leap... And Others Don't
$8.76
- Unit price
- / per
Goodreads rating: 4.14
$8.76
- Unit price
- / per
80% off est. retail
In stock: Very Good, Well Read
If you're aiming to elevate your company, "Good to Great" is a treasure trove of insights. Jim Collins doesn’t just offer abstract theories; instead, he delves into practical case studies that demonstrate the crucial shifts from average to outstanding. This book could reframe your approach to leadership and strategy, making it invaluable for aspiring business leaders and entrepreneurs looking for that competitive edge.
New
Evan Osnos
|
Farrar,
Straus
And
Giroux
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China
$12.90
- Unit price
- / per
Goodreads rating: 4.25
$12.90
- Unit price
- / per
In stock: Very Good
If you're intrigued by the paradoxes and dynamism of modern China, "Age of Ambition" is a compelling read. It dives into the lives of individuals amidst the nation's massive changes, offering a nuanced perspective that goes beyond superficial media portrayals. Evan Osnos's firsthand experiences make the narrative authentic, and his ability to contextualize China's social and political shifts within deeply human stories will draw you in. It's a look at how personal aspirations clash and coexist with entrenched authoritarianism, making it particularly relevant for those fascinated with the complexities of progress and power.
Ben S. Bernanke, Henry M. Paulson, Timothy F. Geithner |
Yale
University
Press
First Responders: Inside the U.S. Strategy for Fighting the 2007-2009 Global Financial Crisis
Regular price
$21.90
$11.90
46% off
- Unit price
- / per
Goodreads rating: 3.72
Regular price
$21.90
$11.90
46% off
- Unit price
- / per
75% off est. retail
In stock: Like New
If you're fascinated by economic strategy and crisis management, "First Responders" offers a front-row view to one of the most harrowing financial periods in recent history. Witness the decision-making process of those at the helm during the 2007-2009 crisis, with in-depth analyses by the very people who steered the economy from the edge of ruin. It's an unmissable deep dive for anyone passionate about understanding how financial systems are saved.
Philip Delves Broughton
|
Penguin
Publishing
Group
Ahead of the Curve: Two Years at Harvard Business School
$8.90
- Unit price
- / per
Goodreads rating: 3.76
$8.90
- Unit price
- / per
74% off est. retail
In stock: Well Read
If you're pondering the mysteries and mayhaps of MBA life, especially at a venerable institution like Harvard, "Ahead of the Curve" should be your clandestine companion. Philip Delves Broughton doesn't just throw you a lifeline; he reels you into a world where academia and revelry collide. It's as educational as it is unexpectedly entertaining – a kind of travel guide for the aspirational and the curious.
New
Michael Lewis
|
Allen
Lane
The Big Short: Inside the Doomsday Machine
$15.90
- Unit price
- / per
Goodreads rating: 4.3
$15.90
- Unit price
- / per
In stock: Well Read
"The Big Short" is a powerful read if you're intrigued by the intricacies and the folly of the financial world. Michael Lewis masterfully turns complex economic issues into a thrilling narrative. It's almost like reading a suspense novel, except it's all devastatingly real. If you've ever wondered how the global economy was brought to its knees, this book offers eye-opening insights.
Roberto Saviano, Virginia Jewiss |
Penguin
Zero Zero Zero
Regular price
$8.90
$6.90
22% off
- Unit price
- / per
Goodreads rating: 3.73
Regular price
$8.90
$6.90
22% off
- Unit price
- / per
In stock: Well Read
If you're fascinated by the complexities of international crime syndicates and the dark interplay between wealth and morality, "Zero Zero Zero" might just grip you. Saviano provides a harrowing portrayal of the cocaine trade, and you'll come away with a deeper understanding of its insidious impact on society. It's an eye-opener that's as educational as it is disturbing.
Eric Schmidt
|
John
Murray
Publishers
The New Digital Age : Reshaping the Future of People, Nations and Business
Regular price
$10.90
$3.90
64% off
- Unit price
- / per
Goodreads rating: 3.33
Regular price
$10.90
$3.90
64% off
- Unit price
- / per
87% off est. retail
In stock: Very Good
The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
Malcolm Gladwell
|
Allen
Lane
What the Dog Saw and Other Adventures
Regular price
$9.90
$7.90
20% off
- Unit price
- / per
Goodreads rating: 3.85
Regular price
$9.90
$7.90
20% off
- Unit price
- / per
In stock: Well Read
If your mind craves novels shaped like puzzles, where each essay unlocks a corner of the vast human experience, "What the Dog Saw and Other Adventures" might just be your next favorite. Malcolm Gladwell has a knack for spinning seemingly trivial topics into compelling tales. It's like a box of intellectual chocolates – each piece with a unique filling of insight, just for you.
Rana Foroohar
|
Currency
Makers and Takers: The Rise of Finance and the Fall of American Business
$9.90
- Unit price
- / per
Goodreads rating: 3.98
$9.90
- Unit price
- / per
In stock: Very Good
If you're feeling the tension between everyday Americans and the financial elite, "Makers and Takers" offers a compelling deep dive. Rana Foroohar articulates the complexity of our financial system and how it’s strayed from supporting the real economy to benefit a select few. The book's updated section on the financial roots of Trump's rise adds a timely perspective. It's a recommended read for a candid look at the economic disparity and its influence on politics and society.
New
Peter Foster
|
Canongate
Books
What Went Wrong With Brexit And What We Can Do About It
$11.90
- Unit price
- / per
Goodreads rating: 4.12
$11.90
- Unit price
- / per
45% off est. retail
In stock: Like New
If you're still trying to wrap your head around Brexit and its implications, "What Went Wrong With Brexit" offers a critical analysis that could steer your thoughts. Peter Foster dives into what the dream of 'Global Britain' truly means against the stark economic and political aftermath. It offers a no-holds-barred look at the actualities post-Brexit – laying out the tough realities in a way that's compelling for anyone still questioning the path that was chosen.
Business Books
New
Robin S. Sharma
|
Jaico
Books
The Leader Who Had No Title
$10.90
- Unit price
- / per
Goodreads rating: 3.96
$10.90
- Unit price
- / per
In stock: Very Good
Imagine feeling empowered regardless of your job position or social status. "The Leader Who Had No Title" unlocks this mindset, blending storytelling with motivational insights. It's a great pick if you're looking to elevate your personal and professional life without waiting for a promotion or external validation.
Dobelli Rolf
|
Sceptre
The Art of Thinking Clearly: Better Thinking, Better Decision
Regular price
$8.90
$4.90
45% off
- Unit price
- / per
Goodreads rating: 3.85
Regular price
$8.90
$4.90
45% off
- Unit price
- / per
70% off est. retail
In stock: Like New, Well Read
Recommendation: This book is a must-read for anyone who wants to improve their decision-making skills and avoid common errors in judgment. With 100 short and easy-to-understand chapters, Rolf Dobelli provides insights into the cognitive biases we all face and offers practical tips on how to overcome them. Transform your thinking and make better choices in every aspect of your life with this eye-opening book.
Funf Freunde (five Friends)
|
Harper
The Big Book Of Brochures
Regular price
$4.47
$3.90
13% off
- Unit price
- / per
Goodreads rating: 4.25
Regular price
$4.47
$3.90
13% off
- Unit price
- / per
95% off est. retail
In stock: Well Read
The Big Book of Brochures is a great read for graphic designers and students looking to create innovative and high-quality brochures. The book offers hundreds of ideas, recommendations, and inspiration from top designers around the world for creating corporate and product literature, annual reports, direct marketing, and new media. With a variety of styles covered, from classic to modern, sophisticated to conceptual, this book is an indispensable brainstorming resource for any designer looking to create exceptional brochures for their clients.
Robert Poynton
|
The
Do
Book
Co.
Do Pause: You Are Not a To Do List
$11.90
- Unit price
- / per
Goodreads rating: 3.86
$11.90
- Unit price
- / per
31% off est. retail
In stock: Like New
If you're feeling constantly overwhelmed, "Do Pause" offers a gentle reminder of the power of stepping back. It's not just a guide but a companion for anyone looking to reclaim their time and reconnect with what truly matters. As you flip through its pages, you'll find yourself considering a lifestyle shift towards mindfulness and meaning—a precious gift in our fast-paced world.
Laura Liswood
|
Wiley
The Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
Goodreads rating: 3.7
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
79% off est. retail
In stock: Well Read
If fostering an inclusive and effective work environment is on your to-do list, "The Loudest Duck" should be on your reading list. Laura A. Liswood goes beyond the usual diversity slogans to delve into real-world stories and practical insights. It's a guide that doesn't just tell you to acknowledge differences but also teaches you how to adapt and thrive with them professionally. It's a conversational piece for the forward-thinking leader or team member looking to understand and leverage diversity's true power.
Jay Elliot
|
Wiley
Leading Apple With Steve Jobs: Management Lessons from a Controversial Genius
Regular price
$10.90
$4.90
55% off
- Unit price
- / per
Goodreads rating: 3.8
Regular price
$10.90
$4.90
55% off
- Unit price
- / per
83% off est. retail
In stock: Well Read
If you're fascinated by the iconic leadership style that transformed Apple, this book is for you. Jay Elliot gives you a front-row seat to the strategies Steve Jobs used to inspire his team's best work. It's a treasure trove for anyone who leads or aspires to, filled with principles that can inject that famous Apple innovation into your own team's DNA.
Thomas L. Friedman
|
Allen
Lane
Hot, Flat, and Crowded: Why the World Needs a Green Revolution - and How We Can Renew Our Global Future
$10.90
- Unit price
- / per
Goodreads rating: 3.71
$10.90
- Unit price
- / per
73% off est. retail
In stock: Well Read
If you're passionate about the sustainability conversation and how it intersects with technology, economics, and politics, this Friedman masterpiece might ignite that spark within you. It's for anyone who seeks to understand the massive environmental and energy challenges we face and appreciates a mix of urgency and practical optimism. His "Geo-Greenism" concept blends a compelling vision with real-world mechanisms, offering readers a cohesive strategy for a healthier, wealthier future.
Bo Burlingham
|
Portfolio
Small Giants: Companies That Choose to Be Great Instead of Big
Regular price
$10.90
$8.90
18% off
- Unit price
- / per
Goodreads rating: 3.85
Regular price
$10.90
$8.90
18% off
- Unit price
- / per
64% off est. retail
In stock: Very Good
Recommendation: Small Giants is a must-read for entrepreneurs who want to build a sustainable business while maintaining their unique vision. Bo Burlingham's case studies of fourteen maverick companies that chose greatness over growth highlight how leaders can challenge the status quo to achieve success on their own terms. This book inspires readers to think creatively about their business goals and pursue them in an unapologetically authentic way.
William L. Ury, Roger Fisher, Bruce Patton |
Penguin
Books
Getting to Yes: Negotiating Agreement Without Giving In
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
Goodreads rating: 3.95
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
In stock: Well Read
If you've ever felt at a loss during a negotiation, "Getting to Yes" could be the guide you need. It's more than just a manual; it's a tool for changing your perspective on conflict resolution. By focusing on interests rather than positions, you'll learn how to reach mutually beneficial agreements creatively and without compromising your principles. Whether you're negotiating a salary or resolving a conflict, these timeless principles can help you navigate with confidence.
Luc de Brabandere
|
Kaplan
Publishing
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
Regular price
$11.90
$7.90
34% off
- Unit price
- / per
Goodreads rating: 3.53
Regular price
$11.90
$7.90
34% off
- Unit price
- / per
77% off est. retail
In stock: Like New
If you're feeling stuck in routine thought patterns, "The Forgotten Half of Change" could act as a catalyst to revitalize your approach to creativity and innovation, especially if you're in a corporate setting. Luc de Brabandere invites readers to step outside the usual frameworks, offering a playful yet profound nudge to shift how you perceive problems and solutions. It's a stimulating read for those who want to challenge their own status quo and inspire change in their organizations.
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.