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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Regular price $9.90
Unit price
per
ISBN: 9781591843030
Authors: Seth Godin
Publisher: Portfolio
Date of Publication: 2009-11-12
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Goodreads rating: 3.88
(rated by 16079 readers)

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Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.