McDonald's Behind the Arches

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Entrepreneurial spirit shapes global fast-food titan.

You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

McDonald's Behind the Arches

Regular price $8.90
Unit price
per
Compare to estimated retail price: S$29.71  
ISBN: 9780553347593
Authors: John F. Love
Publisher: Bantam Books
Date of Publication: 1995-07-01
Format: Paperback
Goodreads rating: 4.13
(rated by 1498 readers)

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Description

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
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Entrepreneurial spirit shapes global fast-food titan.

You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.