Bestselling Nonfiction Books Under S$10
Browse popular, highly rated secondhand nonfiction books at affordable prices, starting from just S$3.90! Titles in this collection boast above 4 stars on Goodreads. Plus, buy 3 and get a 4th item free on all items under $10, for even more savings on these gems in our store!
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Steven D. Levitt, Stephen J. Dubner |
William
Morrow
Paperbacks
Think Like a Freak
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Goodreads rating: 3.86
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In stock: Very Good, Well Read
Imagine questioning the accepted just for the fun of it. That's what "Think Like a Freak" offers – a way to flip perspectives and discover novel solutions hidden in plain sight. Levitt and Dubner invite you into a mental playground where curiosity meets critical thinking, providing tools that could very well change how you approach every aspect of your life. It's for anyone who enjoys intellectual challenges and creative problem-solving, wrapped in entertaining anecdotes that make you think and chuckle.
Malcolm Gladwell
|
Hachette
Book
Group
Usa
Blink: The Power of Thinking Without Thinking
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Goodreads rating: 3.96
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In stock: Well Read
"Blink" resonates with those curious about the subconscious mechanics of decision-making. If you've ever wondered why gut feelings are sometimes more reliable than meticulous analysis, Malcolm Gladwell's eye-opening insights on 'thin-slicing' and intuitive judgment will fascinate you. It's compelling for anyone looking to understand the psychology behind split-second decisions in our complex world.
Radu Palamariu, Knut Alicke |
October
5,
2022
From Source to Sold: Stories of Leadership in Supply Chain
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Goodreads rating: 4.28
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In stock: Very Good
If you're in the business of supply chains and looking to step up your game, "From Source to Sold" is for you. It's a treasure trove of insights from experts Radu Palamariu and Knut Alicke that could help you develop a leadership mindset tailored for the global stage. This book doesn't just skim the surface; it delves deep into the nuances of the supply chain from a leadership perspective, making it a potentially invaluable asset for your professional development.
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Spencer Johnson, Kenneth Blanchard |
Vermilion
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
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Goodreads rating: 3.86
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In stock: Well Read
This book could be a good read for anyone who feels stuck or fearful of change. "Who Moved My Cheese?" is a simple, yet powerful parable that uses a maze and characters searching for cheese as a metaphor for navigating life's obstacles and finding happiness. It provides unique insights on how to anticipate, adapt, and enjoy change, ultimately leading to less stress and more success. This quick read offers timeless wisdom that can empower you to embrace change and thrive in any situation.
Stan Jantz, Bruce Bickel |
Barbour
Books
God Is in the Small Stuff and It All Matters
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Goodreads rating: 4.03
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If you've ever felt like your day-to-day experiences were unimportant, this book is a gentle nudge reminding you that every aspect of your life is touched by the divine. Bruce and Stan weave together wit and wisdom in a way that brings spirituality down to earth, assuring you that the small stuff counts in your journey of faith. It's a comforting read for those moments when you need to feel connected to something greater amidst the mundane.
Kate Garraway
|
Penguin
The Power of Hope: A Story of Love, Fear and Never Giving Up
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Goodreads rating: 4.54
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If you're drawn to stories of real human strength in the face of overwhelming adversity, "The Power of Hope" could resonate deeply with you. Kate Garraway's account isn't just a tale of illness; it's a testament to unwavering love and the fortitude required when life is upended. Her candor in sharing the impact of Covid-19 on her family offers not just insight, but also a connection to the shared global experience of the pandemic, wrapped in a deeply personal narrative. It's inspiring, heart-wrenching, and could offer a source of hope if you've faced similar struggles.
Lisa Bevere
|
Charisma
House
It's Not How You Look, It's What You See: Change Your Perspective--Change Your Life
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Goodreads rating: 4.21
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If you've felt shackled by societal expectations or struggled with self-worth, Lisa Bevere's book offers a liberating perspective. It's like having an honest conversation with a friend who helps you peel away the layers of falsehoods to reveal your intrinsic value as seen through a more divine and authentic lens. Embrace the idea that your worth is far more than skin deep, and find empowerment in the unique path laid out for you, rather than the one dictated by fleeting standards.
Michael Moss
|
Random
House
Trade
Paperbacks
Salt, Sugar, Fat: How the Food Giants Hooked Us
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Goodreads rating: 4.0
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"Salt, Sugar, Fat" isn't just informative; it's revolutionary. This book dives deep into the controversial yet critical aspects of what we eat everyday and why we can't seem to stop. Imagine being able to decode the allure of your favorite snacks and empower yourself with the knowledge to make better choices. It's a chilling, revelatory read that reshapes the way you view your grocery cart and your health. If you've ever wondered why junk food is so irresistible, this book will provide eye-opening insights.
Priscilla Shirer
|
B&h
Kids
Radiant: His Light, Your Life for Teen Girls and Young Women
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Goodreads rating: 4.55
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If you're a teen girl or young woman navigating the complexities of identity, "Radiant" could resonate deeply with you. Priscilla Shirer offers an uplifting discussion that intertwines personal anecdotes with spiritual insights. It's a read that could illuminate your path with wisdom, particularly if you're seeking a faith-centered perspective on growing into who you're meant to be. The book aims to act as a beacon, reflecting the light of faith in a way that's relatable and inspiring.
Robert Thurman
|
Hay
House
Inc.
Wisdom Is Bliss: Four Friendly Fun Facts That Can Change Your Life
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Goodreads rating: 3.98
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Imagine transforming your life with timeless Buddhist wisdom made accessible for the everyday seeker. Robert Thurman serves up the profound teachings of Buddhism with relatable clarity. "Wisdom Is Bliss" is your chance to explore a refreshing take on spirituality that encourages personal exploration and growth. Perfect for the curious soul yearning to understand reality and find genuine, lasting happiness.
Sold out
Simon Sinek
|
Portfolio
Penguin
Start With Why
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Goodreads rating: 4.1
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Recommendation:
- This book is a game-changer that will transform your perspective on life and work. By exploring the concept of "why," Simon Sinek delves into the minds of successful individuals and reveals their secret to long-lasting success. It's a thought-provoking read that will inspire you to uncover your own purpose and lead a more purposeful and fulfilling life.
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Randy Pausch, Jeffrey Zaslow |
Hodder
&
Stoughton
The Last Lecture
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Goodreads rating: 4.26
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"The Last Lecture" strikes a personal chord as it distills the life lessons Randy Pausch wanted to leave behind, particularly about achieving dreams and facing obstacles. The author doesn't focus on his impending death but chooses to highlight the vitality of life and the importance of legacy. It's an inspiring read that offers perspective on what truly matters, making it a powerful and motivating book for anyone looking to reflect on their own life and aspirations.
New
Melinda French Gates
|
Pan
Macmillan
Uk
The Moment of Lift: How Empowering Women Changes the World
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Goodreads rating: 4.28
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In stock: Well Read
If you've ever felt the tug to advocate for gender equality or understand its complexities, "The Moment of Lift" is for you. Melinda Gates combines her personal anecdotes with hard-hitting data to create a resonant message that's both informative and deeply human. It's a book that doesn't just catalog challenges but ignites a hopeful perspective on the tangible impact of uplifting women—a profound read that may very well redefine your view on feminism and social justice.
Michelle Phan
|
Harmony
Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off
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Goodreads rating: 3.83
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This book is a great read for anyone looking to gain confidence through makeup and style. Michelle Phan is a well-known makeup artist and entrepreneur who shares her wisdom and advice on beauty, style, and success both online and offline. She provides practical tips and tutorials that can help anyone transform their appearance and gain confidence in themselves. The book is not only a makeup guide but also a resource for career advice, entrepreneurial skills, and creativity. It is a must-read for those seeking to enhance their appearance while gaining motivation and insights to transform their lives.
Elizabeth Smart, Chris Stewart |
St.
Martin's
Press
My Story
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Goodreads rating: 3.86
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This book is a compelling read about Elizabeth Smart’s abduction and her further journey from being a victim to an advocate for crimes against children. It's a journey of survival, hope, and faith that inspires everyone who reads it. The book is an encouraging and empowering memoir of how Elizabeth overcame the harrowing ordeal and her struggle to fit into society. She is a true inspiration to all women and this book is a must-read for those who want to know more about her tragic experience and the strength of the human spirit.
Gary Vaynerchuk
|
Harper
Business
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
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Goodreads rating: 3.85
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Twelve and a Half by Gary Vaynerchuk gives practical exercises and real-life examples to develop emotional intelligence for better leadership, faster growth, and successful organizations that last.
Kim Malone Scott
|
Pan
Macmillan
U.k
Radical Candor
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Goodreads rating: 4.08
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This book could be a good read for you if you're tired of sugar-coating your words and want to learn how to communicate honestly and effectively. With practical advice and relatable examples, Kim Scott shows you how to strike the right balance between being kind and being clear. By implementing radical candor, you'll be able to build stronger relationships, improve your leadership skills, and create a positive work environment where everyone can thrive. Don't miss out on this game-changing book that has revolutionized management practices worldwide.
Malcolm Gladwell
|
Back
Bay
Books
/
Little
Brown,
2005
Blink: The Power of Thinking Without Thinking
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Goodreads rating: 3.96
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Blink is a thought-provoking book that challenges common assumptions about decision-making. Gladwell argues that snap judgments can often be more effective than carefully calculated decisions. He presents various real-life examples to explain the power of blink decisions and cautions against overly rational thinking. This book is ideal for individuals looking to improve their decision-making skills by learning how to trust their instincts.
Tina Fey
|
Back
Bay
Books
Bossypants
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Goodreads rating: 3.96
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Dive into "Bossypants" and you'll find yourself chuckling at every other page. Tina Fey has an uncanny ability to transform the chaos of her rise to fame into witty, relatable stories that resonate with anyone who's ever had a dream, a job, or a slightly awkward childhood. It's like grabbing coffee with your funniest friend who happens to have a treasure trove of behind-the-scenes tales.
Garr Reynolds
|
New
Riders
Presentation Zen : Simple Ideas on Presentation Design and Delivery
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Goodreads rating: 4.05
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This book is a must-read for anyone who wants to deliver captivating presentations that leave a lasting impact. Garr Reynolds masterfully combines design principles with the power of storytelling to help you transform your dry presentations into engaging experiences. With fresh examples and techniques used by TED speakers, this revised edition provides valuable insights to make your presentations memorable, resonating with your audience long after they leave the room. Let this book be your guide to creating effective and influential presentations that inspire action.
Amy Poehler
|
Dey
St.
Yes Please
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Goodreads rating: 3.85
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Yes Please could be a good read for those who are fans of Amy Poehler's comedic work and are looking for a personal and honest insight into her life. This book is not just a traditional memoir, but also includes poems, lists, and mantras. It contains witty insights on various topics ranging from career advice to personal struggles, guaranteed to make readers laugh and feel motivated.
Tony Hsieh
|
Grand
Central
Publishing
Delivering Happiness: A Path to Profits, Passion, and Purpose
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Goodreads rating: 4.03
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Delivering Happiness is an insightful and inspirational book that explores the importance of company culture, employee satisfaction, and customer service in achieving success. Tony Hsieh shares his personal experiences and lessons learned from his entrepreneurial journey, while providing tips on how to create and maintain a strong company culture. If you're looking for a book that can help you create a more fulfilling and happier work environment, Delivering Happiness is a must-read.
Laura Hillenbrand
|
Fourth
Estate
Unbroken
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Goodreads rating: 4.38
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"Unbroken" will resonate with you if you're captivated by true tales of human endurance. Laura Hillenbrand has woven a narrative that’s as inspiring as it is intense, delving deep into the resilience and fortitude of Louis Zamperini. It’s not just a story of survival; it's an exploration of the indomitable human spirit facing unimaginable odds. If you're moved by personal transformation and tales of grit against the backdrop of history, this book will be one you hold onto long after turning the final page.
James K. Sebenius, David A. Lax |
Harvard
Business
Review
Press
3-d Negotiation : Powerful Tools to Change the Game in Your Most Important Deals
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Goodreads rating: 3.88
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This book is a must-read for anyone looking to take their negotiation skills to the next level. With its innovative 3-D approach, it goes beyond traditional tactics and dives deep into the art of setting up negotiations for success. The authors, drawing from their own experience and analyzing successful dealmakers, provide practical steps and real-life cases that will help you unlock economic and noneconomic value in your most important deals. If you want to reach remarkable agreements and stand out in negotiations, this book is for you.
Adam Khoo
|
Adam
Khoo
Learning
Technologies
Group
Pte
Ltd
Winning the Game of Stocks
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Goodreads rating: 4.35
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This book is a great pick for anyone interested in learning how to invest and build wealth through the stock market. The author, Adam Khoo, provides clear and concise explanations of the strategies successful investors use and shares practical tips for beginners. One unique feature of this book is the step-by-step approach that guides readers through every aspect of investing, from choosing the right stocks to creating a diversified portfolio. Overall, readers will gain a solid understanding of the stock market and the tools needed to make smart investment decisions.
Patty Aubery, Jack Canfield, Nancy Mitchell |
Hci
Chicken Soup for the Expectant Mother's Soul: 101 Stories to Inspire and Warm the Hearts of Soon-to-Be Mothers
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Goodreads rating: 3.86
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If you're about to embark on the adventure of motherhood, you'll find comfort and camaraderie in the pages of "Chicken Soup for the Expectant Mother's Soul." It's a collection of relatable stories filled with humor, challenges, and triumphs that resonate with pregnant women and their partners. This book can provide emotional support through its rich variety of personal anecdotes, making your own journey feel a bit less daunting and a lot more shared.
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Barry Z. Posner, James M. Kouzes |
Jossey-bass
The Leadership Challenge
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Goodreads rating: 4.02
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If you're aspiring to lead effectively in today's ever-evolving business landscape, "The Leadership Challenge" might be your go-to manual. Kouzes and Posner have distilled timeless leadership knowledge, updated to tackle contemporary obstacles. Their evidence-backed insights come from a diverse pool of successful leaders, making it a universally relevant read that's survived the test of time and can help sharpen your leadership skills.
New
Derek Prince
|
Whitaker
House
God's Plan for Your Money
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Goodreads rating: 4.33
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If you're looking to align your financial practices with your faith, "God's Plan for Your Money" could be an insightful read. Derek Prince delves into how managing money based on biblical tenets can not only help you become disciplined but also experience the blessings that come with obedience to God's Word. This could be particularly resonating if you're on a spiritual journey to integrate your beliefs into every aspect of your life, including your finances.
New
Adam Khoo
|
Adam
Khoo
Learning
Technologies
Group
Secrets of Successful Teens
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Goodreads rating: 3.99
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If you're a teenager looking to build a strong foundation for your future, "Secrets Of Successful Teens" could be an invaluable guide. Adam Khoo's approach to empowering youth is well-regarded, blending motivation with practical strategies. This book stands out for distilling success principles in a way that resonates with a younger audience, making personal development both accessible and engaging.
Donald J. Trump
|
Rich
Press
Why We Want You To Be Rich: Two Men, One Message
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Goodreads rating: 3.94
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This book could be a good read for anyone looking to gain financial wisdom and learn about entrepreneurship. The unique appeal of "Why We Want You To Be Rich" lies in the fact that it brings together the insights of two highly successful entrepreneurs, Donald Trump and Robert T. Kiyosaki. They provide practical advice and clear answers to questions that every entrepreneur has, such as how to become wealthy, how to invest to make money, and the advantages of being an investor rather than a saver. If you're eager to gain financial independence and create a successful business, this book is a must-read.
New
Donald J. Trump
|
Rich
Press
We Want You to Be Rich: Two Men - One Message
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Goodreads rating: 3.94
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If you've been dreaming of starting your own venture and hitting it big, this book is like sitting down with two seasoned mentors who've walked the path before you. Donald Trump and Robert Kiyosaki don't just share success stories; they delve into the mindset and strategies that could help you navigate the choppy waters of entrepreneurship. Understanding that financial education is key, this read is your compass to potentially higher grounds in the financial landscape.
Jean Greaves, Travis Bradberry |
Talentsmart
Emotional Intelligence 2.0
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Goodreads rating: 3.85
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In stock: Like New, Very Good, Well Read
If you're the type who is always eager to grow personally and professionally, "Emotional Intelligence 2.0" could be a game-changer for you. Imagine understanding your emotions in a way that helps you navigate through work conflicts, relationships, and personal challenges more effectively. This isn't just about insights—it's about real-world application, with strategies that you can start practicing immediately to improve the way you interact with the world around you.
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan |
Wiley
Marketing 3.0: From Products to Customers to the Human Spirit
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Goodreads rating: 4.0
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If you're feeling that traditional marketing doesn't cut it anymore, Kotler's 'Marketing 3.0' could be the mind-opener you need. It's not just about selling products; it's about tapping into the underlying human spirit and connecting on a deeper level. Kotler's vision might just inspire you to rethink your approach and align it with the evolving expectations of modern customers who seek more than just a transaction.
Janet Doman, Glenn Doman |
Square
One
How Smart Is Your Baby? Develop and Nurture Your Newborn's Full Potential
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Goodreads rating: 4.21
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As a new parent, you want to give your baby the best possible start, and "How Smart Is Your Baby?" could be a valuable guidebook in that journey. The authors, Glenn Doman and Janet Doman, use a practical approach that could help you track your baby’s growth and enhance their cognitive abilities right from the beginning. It's a read that can empower you to create a nurturing environment that stimulates and fosters your child's brain development.
Rick Warren
|
Zondervan
Daily Inspiration for the Purpose-Driven Life
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Goodreads rating: 4.41
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If you're feeling a bit adrift or looking to align your daily practices more closely with your spiritual beliefs, this book's a gem. It offers a structured, biblical roadmap to give each day direction and infuses you with inspiration drawn from well-chosen Scriptures. Ideal for a reflective dive into personal growth.
Thomas Z. Lys, Margaret A. Neale |
Profile
Books
Ltd
Getting (More of) What You Want: How the Secrets of Economics & Psychology Can Help You Negotiate Anything in Business & Life
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Goodreads rating: 3.85
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If you've ever felt unsure about how to get what you want in professional or personal settings, "Getting (More Of) What You Want" could be a game changer for you. It takes a deep dive into the intersection of economics and psychology to equip you with strategies for effective negotiation. Rather than relying on intuition or common misconceptions, this book gives you a solid framework to understand what really drives negotiations and how to capitalize on that knowledge. It's not just about compromise; it's about leveraging the situation to achieve optimal outcomes for everyone involved.
Lee Wildish, Sarah Delmege |
Parragon
Inc
Just for Girls
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Goodreads rating: 4.11
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"Just for Girls" might resonate with you if you're navigating the complex journey of growing up. It provides a compassionate and straightforward exploration of the changes and challenges young girls face. It's like having a wise friend walk you through the ups and downs of adolescence, armed with understanding and useful advice.
Jim Aitchison, Neil French |
Prentice
Hall
Ptr
Cutting Edge Advertising
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Goodreads rating: 4.02
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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Gary Smalley, John Trent |
Living
Books
The Two Sides of Love
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Goodreads rating: 3.95
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In stock: Well Read
If you're aiming to enhance your relationships, "The Two Sides of Love" could be a gem for you. It delves into how balancing assertiveness with compassion can forge deeper connections. The authors, Gary Smalley and John Trent, use their expertise to guide you in nurturing relationships that are both resilient and heartfelt. This book might just offer the insight you need to foster bonds that are tough yet tender.
Dale Carnegie
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Pocket
Books
The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World
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Goodreads rating: 4.09
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If you've ever felt that you could be more, do more, achieve more, "The Leader In You" serves as a compelling catalyst for personal transformation. It's a treasure trove of wisdom, drawing from influential figures and timeless Carnegie principles, empowering you not only to refine your leadership abilities but also to create a more fulfilling and productive life. The strategies within, honed from years of successful application, could be the spark that ignites your journey to effectively navigating the complexities of modern leadership and teamwork.
Butterworth-Heinemann Ltd
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Butterworth-heinemann
Ltd
Innovation and Entrepreneurship: Practice and Principles
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Goodreads rating: 4.07
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If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Daniel Goleman
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Bantam
Books
Working With Emotional Intelligence
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Goodreads rating: 3.83
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If you feel that traditional notions of intelligence don't quite resonate with your personal or professional experiences, this book will be an eye-opener. Daniel Goleman makes a compelling case for reevaluating what we consider as markers for success, showcasing the profound impact of emotional and social skills in the workplace. It's a must-read if you want to understand and improve the way you interact with colleagues and navigate your career.
Kenneth E. Hagin
|
Faith
Library
Publications
Love: The Way to Victory
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Goodreads rating: 4.52
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If you've ever felt stuck in negative thought patterns or struggled with self-defeating behaviors, "Love: The Way to Victory" could offer you a fresh perspective. Kenneth E. Hagin's teachings on letting divine love guide our lives might just be the tool you need to turn things around. The insights within could help you shift from being ruled by the flesh to walking in a more spiritually fulfilling path.
Jack Canfield, Mark Donnelly, Mark Victor Hansen |
Hci
Chicken Soup for the Romantic Soul: Inspirational Stories About Love and Romance
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Goodreads rating: 3.97
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If you're someone who cherishes the nuances of love and enjoys seeing it from different perspectives, "Chicken Soup for the Romantic Soul" could be a delightful read for you. This collection offers a warm embrace of stories that highlight both the giddy excitement of new relationships and the deep comfort of long-standing ones. It's a heartfelt reminder of love's varied expressions, making it a great companion for both the hopeless romantic and the steadfast partner looking to rekindle that spark.
John F. MacArthur Jr.
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Victor
Books
How to Meet the Enemy
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Goodreads rating: 4.23
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If you're navigating the nuances of faith and the concept of spiritual warfare seems daunting, "How to Meet the Enemy" by John MacArthur could be a guide worth reading. MacArthur doesn't sensationalize the fight against darkness; instead, he grounds his discussion in scripture, providing a reasoned and defensive approach to a subject often characterized by extremes. It's a well-balanced examination for those wanting to strengthen their faith armor without venturing into fanaticism.
Erica Young Reitz
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Ivp
After College: Navigating Transitions, Relationships, and Faith
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Goodreads rating: 4.06
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Graduating can be quite the whirlwind where you're suddenly expected to figure out life's next steps, and it can get overwhelming, especially if you feel alone in that struggle. "After College" offers a spiritual approach, providing guidance and support for navigating this tricky phase. It's designed to resonate deeply with recent graduates who are attempting to maintain their faith while tackling the adult world, from friendships to careers. Erica Young Reitz's experience with students ensures the advice is both relevant and empathetic.
John Charles Chapman
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Good
Book
Company
A Fresh Start
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Goodreads rating: 4.29
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If you're at a crossroads, "A Fresh Start" can be the companion you didn't know you needed. It's a heartfelt reminder that it's never too late to reinvent oneself. The resilience of the human spirit shines through its pages, offering you a sense of hope and encouragement as you navigate your own life's transitions.
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"Marketing Genius" is a treasure trove for anyone aspiring to elevate their marketing game. Peter Fisk doesn't just retell tired old marketing strategies; he breathes new life into the subject with a creative and analytical approach that's crucial in the modern landscape. His experience shines through, offering valuable insights from top brands that are both inspiring and immediately applicable. If you're looking to inject some genuine creativity and strategic genius into your marketing efforts, this book promises to be an indispensable ally.
Donald Miller
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Harper
Horizon
Searching for God Knows What
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Goodreads rating: 3.91
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"Searching for God Knows What" extends an invitation to reconsider what faith truly means. Donald Miller guides you with a blend of wit and wisdom, making the quest for authentic belief less about doctrine and more about a heartfelt relationship. If your spirituality is seeking a breath of fresh air, this book may just open the windows.
John Durant
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Harmony/rodale
The Paleo Manifesto: Ancient Wisdom for Lifelong Health
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"The Paleo Manifesto" is like a time travel guide for wellness, connecting deeply with anyone curious about how our ancestors' lifestyles could hold the key to modern health. As you dive into Durant's exploration of Paleolithic practices and their application today, you might find the blend of historical anecdotes and scientific research both enlightening and actionable. It's particularly gripping for those who enjoy a narrative that challenges conventional health wisdom with a back-to-basics approach.